Hi Chris - excellent question. I'll answer your second question first, which is that when we are designing and building these features within the Attendee Hub experience, our goal is very explicitly to complement the onsite, event experience rather than detract from it. So we have KPIs that we regularly track that are both feature specific as well as more generic to the platform. So while these vary, across the board, we actively avoid vanity metrics such as 'time spent in-app' since they are not commensurate with our goals of increasing attendee engagement.
One example of this is pairing AI-based features with other functionality that helps to facilitate in-person connections. We are currently working on enhancing our attendee recommendations to gain more insight based on attendee activity (both in-app and onsite) as well as demographics and interests. However, this is paired with a feature that allows for onsite badge scanning to facilitate connections and provide the ability to share personal contact information, should the attendee want.
On recommendations specifically, we will be measuring how attendees interact with these results. For example, attendees can give feedback on recommendations (and the reasoning behind them) and refine those results, very similar to what we see in popular apps - 2 very important measurements we can use to detect usefulness. We'll also be measuring how often these recommendations lead to "conversions" for that item - i.e. are attendees enrolling in a recommended session.
We'll be discussing all of this at Cvent Connect and would love to connect to learn more about how you would like to leverage this technology.
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Michael Bowman [Designation]
Principal Product Manager
Cvent Staff Community Member, United States
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Original Message:
Sent: 05-16-2025 09:56
From: Chris Jarrell
Subject: Ask the Expert - AI-Driven Event Management: Cvent's AI Capabilities
Cvent has highlighted several AI-driven personalization features, from attendee recommendations to tailored content and networking suggestions. Beyond the technological capability, how is Cvent measuring the actual impact of these AI-powered personalization efforts on attendee engagement and satisfaction? Furthermore, what strategies are in place to ensure this personalization enhances, rather than detracts from, the authentic human connection and serendipitous discovery that are often key to a memorable event experience?
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Chris Jarrell
Registration & Technology Manager
Mary O'Connor & Co.United States
Original Message:
Sent: 05-09-2025 06:52
From: Megha Jetley
Subject: Ask the Expert - AI-Driven Event Management: Cvent's AI Capabilities
Hello, Community members! We have some exciting news to share – on May 22, we will be hosting our next Ask the Expert session here in the Open Forum! We will have four fantastic experts from Cvent's Product Team here to answer all your questions on AI-Driven Event Management: Cvent's AI Capabilities.
Join us on Thursday, May 22nd, from 10:30 am to 11:30 am ET for the live session!
Our featured experts include:
Ask your questions and learn how the enhancements and capabilities can be used to make your events even better. Ask your questions and discover more about how Cvent's AI personalizes attendee experiences and engagement? How can it improve networking opportunities at events? How can it help me with venue sourcing? How can it help me with all of my event content? How can I use it to get better insights? Future plans for AI capabilities in Cvent and more. Ask your questions and get real-time answers from the panel of Cvent Product experts
Reminders from our Community Team on how the Ask the Expert session will work:
Add your questions on "AI-Driven Event Management: Cvent's AI Capabilities" below anytime before or during the Ask the Expert session. Be sure to look at other Community users' questions and click Recommend to those that you would also like to learn more about.
You can expect to see answers from our experts starting at 10:30 AM ET on Thursday, May 22nd. Follow the thread by clicking the blue star and be ready to add follow-up questions and discuss further with other users. We'll wrap up the event at 11:30 am ET, so be sure to join us then. As an extra tip, download the calendar attachment on this post to be reminded on your personal calendar.
We look forward to reading your questions!
Note: This post contains forward-looking statements that involve risks, uncertainties, and assumptions. Specifically, any unreleased services, features, functionality, or enhancements referenced in this discussion post or in other public statements are not yet generally available and may not be delivered on time or at all. Customers who license any solutions from Cvent, Inc. should make their purchase decisions based on features that are currently available. We have based these forward-looking statements on our views with respect to future events and development plans as of the date that they were made. We assume no obligation for and do not intend to update any such forward-looking statements.
#AsktheExpert
#AI
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Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
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