System Admins

I'm doing some maintenance work in my Cvent account, getting ready to create the registration sites for my 2027 events, and I'm looking into Audience Segments for the first time.  I know it's a feature that has a ton of potential, but I'm not sure how best to utilize it.  So, I want to know - How do you use audience segments?  What's your favorite use case?  What problems have they solved for you?  What parts of your job have they made easier?

Can't wait to hear how you all are implementing the feature!

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Jess Olcott
Training Program Coordinator
ETC, Inc.
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Hi Jess, good luck with your 2027 events :) 

I've found audience segments to be especially handy for instances where you need to create groups of people that span across registration types, and sometimes a small group within registration types.

Two examples:

• For the mobile app, you can create custom audience segments to send push notifications, even to just one person if needed. Sometimes you have people across multiple reg types who share something in common - like the hotel they're staying at - and you want to send them a notification with specific timing for example. "The shuttle at your hotel leaves at 5:15 for dinner"
• I've also used them with emails where I just need to send an email to a group within a reg type/invitation list

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Mike Nicol
Event Data Manager
McKinsey & Company, Inc.United States
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Hello @Jess Olcott,

One of our Homecoming weekend has over 30 registration types and 10 registration paths. Each class year has a specific events, dinners, some can purchase football tickets,  and some can't get football tickets.

We tried to use audience segments with fewer reg types, but we ran into the problem the invitee does not go onto a segment until after they registered. Which worked great for all the email communications leading up to the event.

After we launched it hit us that we already knew who the invitees are because we were uploading them into invitation lists. That is when we should have added them to a specific segments. Based on the audience segments the correct sessions would be visible to them and it would have been so much easier.

This was my first time implementing segments but now I see how powerful they can be.

Mike's examples are the perfect use case for audience segemnts

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James Rose | Senior Web Developer and Platform/Product Manager
Digital Infrastructure
Office of University Development | University of Michigan
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In addition to targeted email communications and push notifications, we also use them for restricted session visibility for invitation only sessions at events (ie: ViP happy Hours, etc).  

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Peggy Beach
Manager, Event Technology & Operations
Equitable Financial Life Insurance Company
United States
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I use Audience Segments for so many things: controlling session visibility, managing invitation lists, sending specific registration emails, and determining what prints on attendee badges. The list keeps growing!

For sessions, I use a segment to control who can see the session. I can also add the session directly to the agendas of attendees in that segment.

This year, we changed some registration paths and created an Audience Segment based on an answer to a registration question. Attendees in that segment receive a different registration confirmation email.

Advanced Rules under Registration have been helpful for us, too.

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Rebecca Pebley
Senior Manager, Advanced Systems
SHPEUnited States
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Yes,  Audience Segments have become much more commonplace in our event builds during the past six months, for many of uses mentioned above. In addition, it really is a better way to manage known staff visibility groupings; as opposed to having to create additional invitation lists, Admission Items, and use additional reg. types to associate the elements just to limit which staff can see what sessions. We also have used Audience Segments to display custom messaging on the ipads during check-in through Kiosk mode. It is super-fast to create and implement--much like those Event App notifications Mike referenced.

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Jeremy Houser
Director, Cvent Operations, Alumni Engagement & Development
Duke University
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Original Message:
Sent: 09-24-2026 10:09
From: Rebecca Pebley
Subject: How do you use audience segments?

I use Audience Segments for so many things: controlling session visibility, managing invitation lists, sending specific registration emails, and determining what prints on attendee badges. The list keeps growing!

For sessions, I use a segment to control who can see the session. I can also add the session directly to the agendas of attendees in that segment.

This year, we changed some registration paths and created an Audience Segment based on an answer to a registration question. Attendees in that segment receive a different registration confirmation email.

Advanced Rules under Registration have been helpful for us, too.

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Rebecca Pebley
Senior Manager, Advanced Systems
SHPEUnited States
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