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  • 1.  Tips for Event Strategists on How to Excel in their Role

    Posted 06-05-2024 08:24

    Hello Cvent Community! This week, we're highlighting the invaluable role of event marketing industry strategists. These professionals are the driving force behind successful event campaigns, utilizing their expertise to create impactful strategies that deliver results.

    Let's explore key insights and tips for event marketing strategists to excel in their roles.

    Understand Your Audience: Conduct thorough research and analysis to identify their needs, preferences, and pain points. This will enable you to tailor your messaging and experiences to resonate with your audience and drive engagement.

    Set Clear Objectives: Whether increasing event registrations, driving brand awareness, or generating leads, having well-defined objectives will guide your strategy and allow you to measure success effectively.

    Craft Compelling Messaging: Craft compelling copy and visuals that resonate with your target audience and communicate the benefits of attending your event.

    Embrace Digital Marketing Channels: Utilize email marketing, social media, content marketing, and search engine optimization (SEO) techniques to reach a wider audience and generate buzz around your event.

    Collaborate with Key Stakeholders: Work closely with internal and external stakeholders, including event organizers, sponsors, speakers, and partners, to align strategies and maximize promotional opportunities.

    Measure and Analyze Results: Utilize event management and marketing software to gather data, evaluate performance metrics, and identify areas for improvement. This data-driven approach will help refine your strategies and achieve better results.

    Questions for you-

    • What strategies have you found most effective in driving attendee engagement and registrations?
    • How do you measure the success of your event marketing strategies?

    Remember, as event marketing industry strategists, your expertise and insights play a crucial role in driving the success of your events. Stay tuned for more valuable tips and discussions in the Cvent Community. Happy strategizing!
    #CventTip


    #ManagingEvents

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    Megha Jetley
    Manager
    Cvent Marketing Department
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  • 2.  RE: Tips for Event Strategists on How to Excel in their Role

    Posted 06-06-2024 11:35
    • What strategies have you found most effective in driving attendee engagement and registrations? Personal touch follow ups. All of our events are client/prospect only and while we send out invites through cvent we find having their account managers or otherwise do personal check-ins and follow ups significantly increases registrations.
    • How do you measure the success of your event marketing strategies? Number of attendees that not only register but then actually show.


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    rachel
    NJ
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  • 3.  RE: Tips for Event Strategists on How to Excel in their Role

    Posted 06-06-2024 13:16
    • What strategies have you found most effective in driving attendee engagement and registrations? individualized outreach, typically peer-to-peer (rather than organization-to-constituent). We give incentives for committee members to register early and then a special code to share with friends to encourage personal outreach and incentivize registrations.
    • How do you measure the success of your event marketing strategies? Open rates on emails and click throughs to registration site.


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    Cate Liverman
    Director- Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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  • 4.  RE: Tips for Event Strategists on How to Excel in their Role

    Posted 06-06-2024 15:48
    • What strategies have you found most effective in driving attendee engagement and registrations?
      Social media, emails, posting the event information on our website
    • How do you measure the success of your event marketing strategies?
      We are working toward better tying events to revenue (ROI)


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 5.  RE: Tips for Event Strategists on How to Excel in their Role

    Posted 06-10-2024 15:36
    • What strategies have you found most effective in driving attendee engagement and registrations? Nice interactions and customized emails.
    • How do you measure the success of your event marketing strategies? The number of registrations and participation in activities.


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    Cassandre Therrien
    Technology Coordinator - MICE
    Laurier Du Vallon
    Québec, Canada
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  • 6.  RE: Tips for Event Strategists on How to Excel in their Role

    Posted 06-11-2024 10:04
    • What strategies have you found most effective in driving attendee engagement and registrations? The squeaky wheel gets the grease - keep sending targeted correspondence to remind them to take action.  Gamification can help drive engagement along with polling and being able to ask questions via app submitted to a moderator.
    • How do you measure the success of your event marketing strategies?  Year-over-year metrics and dollars.  Dollars can be via registration and/or exhibitor fees.  We know we've had a great show when all of our exhibitors re-sign for the following year while on-site at the current show.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    Remote Location - Texas
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