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  • 1.  Tips for Writing the Perfect Event Reminder Email

    Posted 09-04-2024 06:53

    Welcome to the Cvent Community! It's time for our weekly Tip of the Week discussion! Reminder emails are a part of most businesses' event marketing strategy. Think of these emails as a pre-event pep talk. They're a quick recap of the basics: event name, date, time, and location. But you can add more to them.   

    Make your event reminder emails stand out with these tips:  

    Keep It Simple 

    Instead of loading your email with information or flashy images, focus on the message. So, focus on reminder messages for the event. Use these emails to send more details to people who have already signed up. This email should be a friendly reminder with a bit of excitement. 

    Write a Killer Subject Line 

    Your subject line is key. It will determine whether your attendees open the email or not.  

    One tip for writing an effective subject line is to use personalization, such as the recipient's name. This strategy can boost email open rates by as much as 50%. Instead of a generic subject line like "Upcoming Event," try something like "Don't Forget: [Event Name] is This Saturday!" This makes the email's purpose clear and grabs the reader's attention.  

    Highlight the Important Stuff 

    This email reminds attendees of the essential bits such as:  Event Date and Time, Event Location, Requirements (mention any specific requirements, like dress code, items to bring, or pre-event prep). At the very least, try to include key details in the subject line, including the date. For example, your subject line could be "Reminder: Gala 2024 is this weekend." 

    Include a Call to Action (CTA) 

    CTAs are prompts to get the reader to do something. While recipients of your event reminder email have already bought tickets, you can still include CTAs, like:  
    - RSVPs 
    -  Get Ready: "Download the schedule" or "Reserve parking online." These CTAs provide attendees with the necessary resources or explain how to come prepared for your event.  
    - Follow and Share: "Follow us on social" or "Share [Event] on Instagram. 

    Add an FAQ Section  

    Include FAQs either in the email or on your website (with a link in the email) so everyone is in the know. FAQs are super scannable, so perfect for an email. Cover: Parking and Transportation, Dress Code, Event Duration, Food, Guest Rules, Additional Costs, Post-Event Digital Assets 
    An FAQ section can reduce no-shows by making attendees more committed and confident in your event.  

    Provide Information on How to Prepare 

    If guests need to do anything to prepare for your event, now's the time to mention it (or require it). For example, guests may need to download an app for the event, prepay for limited parking, or bring something with them. This information will make them feel more prepared and reduce last-minute confusion. 

    Questions for you-  
    • What do you consider to be the most important element of a perfect email?
    • Share any tips or best practices for writing a compelling subject line.

    #CventTip


    #ManagingEvents

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    Megha Jetley
    Manager, Customer Marketing
    Cvent Marketing Department
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  • 2.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 24 days ago
    • What do you consider to be the most important element of a perfect email? Subject line! The email means nothing if you can't get opens. Make sure your subject line hooks people into opening the email.
    • Share any tips or best practices for writing a compelling subject line. Using words like "REMINDER:" or "LAST CHANCE" will call them to action and get people to open the email.


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    Cate Liverman
    Director of Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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  • 3.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 23 days ago
    • What do you consider to be the most important element of a perfect email? Subject line!
    • Share any tips or best practices for writing a compelling subject line. Put your CTA in the subject line! "Action Requested." Personalize the content via data tags, and use of abandoned registrations data, "We see that you started a registration. We'd love to see you at the event. Please use this link to finalize your registration submission. Watch for an email confirmation from XYZ"


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    Hallie Loeb
    Program Manager, Events & Experiences
    CDW USA
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  • 4.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 23 days ago
    • What do you consider to be the most important element of a perfect email?
      • The Subject Line - if it doesn't compel them to open the email, nothing else matters
    • Share any tips or best practices for writing a compelling subject line.
      • poke at a pain point, or create a sense of urgency or FOMO


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 5.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 23 days ago

    What do you consider to be the most important element of a perfect email? Most people already mentioned the obvious subject line answer. I would add that a single CTA per email is best, as people get easily confused ;) 

    Share any tips or best practices for writing a compelling subject line. Not too long! And clear as to what this is about. People dislike being baited. 



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    Béline Falzon, CMP
    Senior Event Planner
    Stanford University
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  • 6.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 23 days ago
    • What do you consider to be the most important element of a perfect email? A good catchy subject line and ensuring deliverability so it's not too big or empty of content. If you cant get it into the persons inbox and opened whats the point?
    • Share any tips or best practices for writing a compelling subject line. Person needs a call to action that appeals to them or something that is of concern/interest that makes them want to open it.


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    rachel
    NJ
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  • 7.  RE: Tips for Writing the Perfect Event Reminder Email

    Posted 19 days ago
    • What do you consider to be the most important element of a perfect email? Links for additional information to cut down on the amount of emails with simple questions.
    • Share any tips or best practices for writing a compelling subject line. An action item or brief notation of what is being addressed in the email - open rates are not great for many emails


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    Remote Location - Texas
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