Welcome to the Cvent Community! It's time for our weekly Tip of the Week discussion! Reminder emails are a part of most businesses' event marketing strategy. Think of these emails as a pre-event pep talk. They're a quick recap of the basics: event name, date, time, and location. But you can add more to them.
Make your event reminder emails stand out with these tips:
Keep It Simple
Instead of loading your email with information or flashy images, focus on the message. So, focus on reminder messages for the event. Use these emails to send more details to people who have already signed up. This email should be a friendly reminder with a bit of excitement.
Write a Killer Subject Line
Your subject line is key. It will determine whether your attendees open the email or not.
One tip for writing an effective subject line is to use personalization, such as the recipient's name. This strategy can boost email open rates by as much as 50%. Instead of a generic subject line like "Upcoming Event," try something like "Don't Forget: [Event Name] is This Saturday!" This makes the email's purpose clear and grabs the reader's attention.
Highlight the Important Stuff
This email reminds attendees of the essential bits such as: Event Date and Time, Event Location, Requirements (mention any specific requirements, like dress code, items to bring, or pre-event prep). At the very least, try to include key details in the subject line, including the date. For example, your subject line could be "Reminder: Gala 2024 is this weekend."
Include a Call to Action (CTA)
CTAs are prompts to get the reader to do something. While recipients of your event reminder email have already bought tickets, you can still include CTAs, like:
- RSVPs
- Get Ready: "Download the schedule" or "Reserve parking online." These CTAs provide attendees with the necessary resources or explain how to come prepared for your event.
- Follow and Share: "Follow us on social" or "Share [Event] on Instagram.
Add an FAQ Section
Include FAQs either in the email or on your website (with a link in the email) so everyone is in the know. FAQs are super scannable, so perfect for an email. Cover: Parking and Transportation, Dress Code, Event Duration, Food, Guest Rules, Additional Costs, Post-Event Digital Assets
An FAQ section can reduce no-shows by making attendees more committed and confident in your event.
Provide Information on How to Prepare
If guests need to do anything to prepare for your event, now's the time to mention it (or require it). For example, guests may need to download an app for the event, prepay for limited parking, or bring something with them. This information will make them feel more prepared and reduce last-minute confusion.
Questions for you-
- What do you consider to be the most important element of a perfect email?
- Share any tips or best practices for writing a compelling subject line.
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#ManagingEvents------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
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