Open Forum

It's no secret that trade shows are an effective marketing strategy for B2B companies. Despite its popularity, a trade show requires a heavy investment of finance and time.

Here are some tips to get the most value for your business: 

Before and During the Event

1. Showing Products and Services: Use interactive displays, demos, or videos to grab attendees' attention and encourage them to learn more about your offerings. 

2. Networking and Partnerships:  Communicate your value proposition and seek collaboration opportunities. 

3. Brand Awareness: Develop a clear branding strategy and ensure your booth design, marketing materials, and messaging are consistent with your brand. Use branding elements like logos, colors, and themes to create a memorable visitor experience and increase brand recognition. 

4. Engage with Visitors: Train your booth staff to be knowledgeable, approachable, and friendly. Offer swags, contests, or exclusive offers to incentivize booth visits and generate leads. 

5. Social Media: Share updates, photos, and videos to create buzz and get attendees to visit your booth. Use event-specific hashtags to reach a wider audience. 

After the Event

After the trade show, measure its success and identify areas for improvement by comparing it to industry benchmarks, assessing strengths and weaknesses, and gathering feedback from attendees and staff. 

6. Follow-up: Follow up with the leads you've generated. Send personalized emails or phone calls to continue the conversation, provide more information, and nurture relationships.

7. Evaluate and Improve: After each trade show, evaluate your performance by reviewing metrics like leads generated, deals closed, and ROI.

8. Compare to Industry Benchmarks: Count the number of leads, sales, and revenue generated and compare to industry benchmarks to see how you performed.

9. Assess Strengths and Weaknesses: Evaluate the effectiveness of different marketing tactics, such as booth design, marketing materials, and staff engagement, to see what worked and what didn't.

10. Gather Feedback and Insights: Conduct surveys, focus groups, or one-on-one interviews with attendees and staff to get attendee feedback and areas for improvement. 

Questions for you:

• How often does your organization host Tradeshows?
• How do you measure your Tradeshow ROI?

#CventTip

#ManagingEvents

------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
------------------------------

• How often does your organization host Tradeshows? We do not host tradeshows.
• How do you measure your Tradeshow ROI? We do not host tradeshows, but we measure ROI by leads generated (donors), cost-per-participant, and total engagements.

------------------------------
Cate Liverman
Director of Constituent Relations
UVA Medical Alumni Association and Medical School FoundationUnited States
------------------------------

Original Message:
Sent: 08-14-2024 06:42
From: Megha Jetley
Subject: Tips to Maximize Trade Show ROI

It's no secret that trade shows are an effective marketing strategy for B2B companies. Despite its popularity, a trade show requires a heavy investment of finance and time.

Here are some tips to get the most value for your business: 

Before and During the Event

1. Showing Products and Services: Use interactive displays, demos, or videos to grab attendees' attention and encourage them to learn more about your offerings. 

2. Networking and Partnerships:  Communicate your value proposition and seek collaboration opportunities. 

3. Brand Awareness: Develop a clear branding strategy and ensure your booth design, marketing materials, and messaging are consistent with your brand. Use branding elements like logos, colors, and themes to create a memorable visitor experience and increase brand recognition. 

4. Engage with Visitors: Train your booth staff to be knowledgeable, approachable, and friendly. Offer swags, contests, or exclusive offers to incentivize booth visits and generate leads. 

5. Social Media: Share updates, photos, and videos to create buzz and get attendees to visit your booth. Use event-specific hashtags to reach a wider audience. 

After the Event

After the trade show, measure its success and identify areas for improvement by comparing it to industry benchmarks, assessing strengths and weaknesses, and gathering feedback from attendees and staff. 

6. Follow-up: Follow up with the leads you've generated. Send personalized emails or phone calls to continue the conversation, provide more information, and nurture relationships.

7. Evaluate and Improve: After each trade show, evaluate your performance by reviewing metrics like leads generated, deals closed, and ROI.

8. Compare to Industry Benchmarks: Count the number of leads, sales, and revenue generated and compare to industry benchmarks to see how you performed.

9. Assess Strengths and Weaknesses: Evaluate the effectiveness of different marketing tactics, such as booth design, marketing materials, and staff engagement, to see what worked and what didn't.

10. Gather Feedback and Insights: Conduct surveys, focus groups, or one-on-one interviews with attendees and staff to get attendee feedback and areas for improvement. 

Questions for you:

• How often does your organization host Tradeshows?
• How do you measure your Tradeshow ROI?

#CventTip

#ManagingEvents

------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
------------------------------

• How often does your organization host Tradeshows?
  We do not host tradeshows
• How do you measure your Tradeshow ROI?
  Closed/won deals attributed to our attendance

------------------------------
Lori Wildman
Marketing Director
lwildman@dmainc.com
DuCharme, McMillen & Associates, Inc.United States
------------------------------

Original Message:
Sent: 08-14-2024 06:42
From: Megha Jetley
Subject: Tips to Maximize Trade Show ROI

It's no secret that trade shows are an effective marketing strategy for B2B companies. Despite its popularity, a trade show requires a heavy investment of finance and time.

Here are some tips to get the most value for your business: 

Before and During the Event

1. Showing Products and Services: Use interactive displays, demos, or videos to grab attendees' attention and encourage them to learn more about your offerings. 

2. Networking and Partnerships:  Communicate your value proposition and seek collaboration opportunities. 

3. Brand Awareness: Develop a clear branding strategy and ensure your booth design, marketing materials, and messaging are consistent with your brand. Use branding elements like logos, colors, and themes to create a memorable visitor experience and increase brand recognition. 

4. Engage with Visitors: Train your booth staff to be knowledgeable, approachable, and friendly. Offer swags, contests, or exclusive offers to incentivize booth visits and generate leads. 

5. Social Media: Share updates, photos, and videos to create buzz and get attendees to visit your booth. Use event-specific hashtags to reach a wider audience. 

After the Event

After the trade show, measure its success and identify areas for improvement by comparing it to industry benchmarks, assessing strengths and weaknesses, and gathering feedback from attendees and staff. 

6. Follow-up: Follow up with the leads you've generated. Send personalized emails or phone calls to continue the conversation, provide more information, and nurture relationships.

7. Evaluate and Improve: After each trade show, evaluate your performance by reviewing metrics like leads generated, deals closed, and ROI.

8. Compare to Industry Benchmarks: Count the number of leads, sales, and revenue generated and compare to industry benchmarks to see how you performed.

9. Assess Strengths and Weaknesses: Evaluate the effectiveness of different marketing tactics, such as booth design, marketing materials, and staff engagement, to see what worked and what didn't.

10. Gather Feedback and Insights: Conduct surveys, focus groups, or one-on-one interviews with attendees and staff to get attendee feedback and areas for improvement. 

Questions for you:

• How often does your organization host Tradeshows?
• How do you measure your Tradeshow ROI?

#CventTip

#ManagingEvents

------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
------------------------------

• How often does your organization host Tradeshows? We don't host.
• How do you measure your Tradeshow ROI? Subtract our investment in the trade show from our revenue, and then divide that number by the investment. 

------------------------------
Hallie Loeb
Program Manager, Events & Experiences
CDW USA
------------------------------

Original Message:
Sent: 08-14-2024 06:42
From: Megha Jetley
Subject: Tips to Maximize Trade Show ROI

It's no secret that trade shows are an effective marketing strategy for B2B companies. Despite its popularity, a trade show requires a heavy investment of finance and time.

Here are some tips to get the most value for your business: 

Before and During the Event

1. Showing Products and Services: Use interactive displays, demos, or videos to grab attendees' attention and encourage them to learn more about your offerings. 

2. Networking and Partnerships:  Communicate your value proposition and seek collaboration opportunities. 

3. Brand Awareness: Develop a clear branding strategy and ensure your booth design, marketing materials, and messaging are consistent with your brand. Use branding elements like logos, colors, and themes to create a memorable visitor experience and increase brand recognition. 

4. Engage with Visitors: Train your booth staff to be knowledgeable, approachable, and friendly. Offer swags, contests, or exclusive offers to incentivize booth visits and generate leads. 

5. Social Media: Share updates, photos, and videos to create buzz and get attendees to visit your booth. Use event-specific hashtags to reach a wider audience. 

After the Event

After the trade show, measure its success and identify areas for improvement by comparing it to industry benchmarks, assessing strengths and weaknesses, and gathering feedback from attendees and staff. 

6. Follow-up: Follow up with the leads you've generated. Send personalized emails or phone calls to continue the conversation, provide more information, and nurture relationships.

7. Evaluate and Improve: After each trade show, evaluate your performance by reviewing metrics like leads generated, deals closed, and ROI.

8. Compare to Industry Benchmarks: Count the number of leads, sales, and revenue generated and compare to industry benchmarks to see how you performed.

9. Assess Strengths and Weaknesses: Evaluate the effectiveness of different marketing tactics, such as booth design, marketing materials, and staff engagement, to see what worked and what didn't.

10. Gather Feedback and Insights: Conduct surveys, focus groups, or one-on-one interviews with attendees and staff to get attendee feedback and areas for improvement. 

Questions for you:

• How often does your organization host Tradeshows?
• How do you measure your Tradeshow ROI?

#CventTip

#ManagingEvents

------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
------------------------------

• How often does your organization host Tradeshows? I'm a third-party planner, but my main client has an annual tradeshow.
• How do you measure your Tradeshow ROI? Each client is different.  My main one looks at number of vendors signing contracts for the following year's tradeshow as well as the number that sponsor events for the following year.

------------------------------
Julie-Michelle Davis, CMP
Meetings Manager
Amex GBT - USA
Remote Location - Texas
------------------------------

Original Message:
Sent: 08-14-2024 06:42
From: Megha Jetley
Subject: Tips to Maximize Trade Show ROI

It's no secret that trade shows are an effective marketing strategy for B2B companies. Despite its popularity, a trade show requires a heavy investment of finance and time.

Here are some tips to get the most value for your business: 

Before and During the Event

1. Showing Products and Services: Use interactive displays, demos, or videos to grab attendees' attention and encourage them to learn more about your offerings. 

2. Networking and Partnerships:  Communicate your value proposition and seek collaboration opportunities. 

3. Brand Awareness: Develop a clear branding strategy and ensure your booth design, marketing materials, and messaging are consistent with your brand. Use branding elements like logos, colors, and themes to create a memorable visitor experience and increase brand recognition. 

4. Engage with Visitors: Train your booth staff to be knowledgeable, approachable, and friendly. Offer swags, contests, or exclusive offers to incentivize booth visits and generate leads. 

5. Social Media: Share updates, photos, and videos to create buzz and get attendees to visit your booth. Use event-specific hashtags to reach a wider audience. 

After the Event

After the trade show, measure its success and identify areas for improvement by comparing it to industry benchmarks, assessing strengths and weaknesses, and gathering feedback from attendees and staff. 

6. Follow-up: Follow up with the leads you've generated. Send personalized emails or phone calls to continue the conversation, provide more information, and nurture relationships.

7. Evaluate and Improve: After each trade show, evaluate your performance by reviewing metrics like leads generated, deals closed, and ROI.

8. Compare to Industry Benchmarks: Count the number of leads, sales, and revenue generated and compare to industry benchmarks to see how you performed.

9. Assess Strengths and Weaknesses: Evaluate the effectiveness of different marketing tactics, such as booth design, marketing materials, and staff engagement, to see what worked and what didn't.

10. Gather Feedback and Insights: Conduct surveys, focus groups, or one-on-one interviews with attendees and staff to get attendee feedback and areas for improvement. 

Questions for you:

• How often does your organization host Tradeshows?
• How do you measure your Tradeshow ROI?

#CventTip

#ManagingEvents

------------------------------
Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
------------------------------