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  • 1.  Creative ways to monetize your app

    Posted 07-31-2019 12:50
    Hi, community! I'm looking for some creative ways to use the mobile app for sponsor/exhibitor add-ons. For example, instead of a traditional attendee bag full of flyers, create a "virtual tote bag" with PDF versions of said flyers. (By the way, this was one of the great ideas I got from Cvent Connect!) 

    Does anyone have any clever ideas like this to share? Anything you've done that has worked (or, conversely, not worked)?

    Thanks!
    #EventApp-Building/managing
    #PromotingYourEvent

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    Krysten Bennett
    Communications Director
    Ohio Veterinary Medical Association
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  • 2.  RE: Creative ways to monetize your app

    Posted 08-01-2019 11:03
    These are all of the sponsorships we offer via the app:
    - Banner ads: Premium providers can get more than one ad, and/or longer duration than other providers. We also cross promote our own programs this way
    - Splash screen sponsorships: Add your sponsor's logo to the splash screen 
    - Icons: we have icons for our partnerships with sponsors that point to special informative websites, benchmarking surveys, or white papers
    - Customer alerts/push notifications: we will create alerts to advertise a sponsor or their respective session/program/meal (bonus: you can segment your attendees and then target them with specific alerts)
    - White papers: we have an icon for thought leadership and list their white papers for easy access by attendees + we add them to their sessions and/or sponsorship profiles


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    Mary Zampino, CSP, CSMP | Vice President – Content, Research & Analytics | SIG
    mzampino@sig.org | LinkedIn: maryzampino | Twitter: @MaryZampino_SIG
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    Original Message