Hello Katie,
More than the switch to virtual, I think important factors to consider are if the event is free, and how much content it has.
We had to transition from a paid, week-long, 10 parallel track event to a much lighter, free online event. So we have less content to advertise, and also need to not work as hard convincing people to attend, since it's free!
So we kept a weekly email schedule, but started advertising later than we usually would, 6 weeks before the event instead of 3 months. Also, because it's a free event, we did not want people to register, and then forget they did by the time the event actually took place.
Of course, once people are registered, we will be sending reminder emails closer to the event start day, including some dedicated tech emails to encourage them to get ready.
I hope it helps!
------------------------------
Béline FALZON
Event Planner
California Teachers Association
------------------------------
Original Message:
Sent: 06-19-2020 14:53
From: Katie Porchak
Subject: Email Frequency leading up to conference
Hi Everyone,
We have had to more our Conference to an online/virtual setting for November. I know that with virtual events, we need to adjust our communication and engagement with the participants. I was just wondering if anyone had any idea of a good benchmark for how many emails/communications should be sent prior to an online/virtual conference? One per month, per week, etc.
I would love your feedback on this!
Thank you!
#ManagingEvents
#Miscellaneous
------------------------------
Katie Porchak
Events & Training Coordinator
Precept Ministries International- Canada Office
------------------------------