First, a good way to prepackage sponsorships is to use Cvent's
Sponsorship Generator webpage.
Mission critical: find out what potential sponsors want:
- brand recognition?
- top billing at your event (think about offering a single Platinum level)
- face time with attendees?
- A minimum # of leads?
- Leads from just certain segments of your attendees?
Next, figure out the targeting and segmentation of your attendees: industry, company size, attendee demographic info such as location, age, job title (are they a worker bee, or a manager or an executive with decision making power?).
Next, make a COMPREHENSIVE LIST of all the things you can offer to sponsors, and this is based on what you are using. For example:
- Registration website: custom page for a platinum sponsor, shared custom pages for gold and silver sponsors. Logos, banners, etc. on your reg website.
- Virtual Attendee Hub: sponsored session, exhibitor booths (some static/unmanned but with downloadable content or a pre-recorded video, others with live sponsors in a full collaborative exhibitor virtual booth), branding with graphics in your VAH
- CrowdCompass App/Event App: push notifications, splash screen on CrowdCompass (save that for Platinum exhibitors), banners, gamification (custom via Click) to drive people to the virtual Exhibitor booths
- Appointments module: allow Exhibitors to request appointments with attendees and vice versa
- Ad-hoc sponsorship items: paying for a branded box to ship to attendees with branded goodies such as pens, USB sticks, charging cables, power banks, pre-packaged snacks, pens, etc. If you allow attendees to OPT IN to receiving a free gift (we did this and allowed attendees to input their home address) we shipped them a branded box with a branded steel drink tumbler, 3 snacks, AND a book written by our 3rd party Keynote speaker that aligned with our conference goals.
I hope this helps!
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Brenda Ainsburg
Channel Program Manager
brenda.ainsburg@siemens.comSiemens Aktiengesellschaft
United States
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Original Message:
Sent: 06-01-2021 22:54
From: Eve Fairbairn
Subject: Sponsorship
Hello all,
We are in the process of building our events. I was wondering what is your experience with sponsorship?
-How did potential sponsors responded to a virtual event?
-What were the most popular features?
-Which feature did you feel that did not assist? if any at all?
How did you build your different layer of sponsorship?
I am finding this quite challenging. Any help is really appreciated.
Thank you, Eve
#Miscellaneous
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Eve Fairbairn
Owner/Operator
PAA
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