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Virtual Coffee Breaks

  • 1.  Virtual Coffee Breaks

    Posted 10 days ago
    We are continuing to create new opportunities for our sponsors in the virtual space.  I am interested in hearing how others have managed a virtual coffee break sponsor.  What does your sponsor receive in exchange for this level of sponsorship?   Similarly, have you or your sponsors offered e-gift cards (Starbucks, etc.) to your attendees?    Any input on what has worked well is appreciated!
    #PromotingYourEvent

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    Heather Darrow
    Conference Coordinator
    Cornell University
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  • 2.  RE: Virtual Coffee Breaks

    Posted 2 days ago
    Hello Heather, 

    As always when asking attendees to engage with sponsors, the issue is how to get them to do it. Here are some ideas for doing so in the virtual setting: 
    - allow sponsors to make short announcements at the beginning or end of the regular content, such as "Join our virtual coffee break at X time to learn about Y." If cuing video content is too cumbersome, it could even be a slide at the end of the session. 
    - give attendee incentives, such as door prizes (the starbucks card always works!) or engagement points if your are using gamification for your overall event.
    - make sure the sponsors are offering engaging content. Rather than have them pitch, could they sponsor a trivia game or networking event in which they'll demonstrate what their product or service is? 

    Best,

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    Béline FALZON
    Conference Program Specialist II
    California Teachers Association
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  • 3.  RE: Virtual Coffee Breaks

    Posted 2 days ago
    I love Belize's idea. 

    The way I have gamified is to have each Exhibitor think up a question to which only the Exhibitor has the answer. I used CrowdCompass in the past at Live-in-person events, and the attendee would have to get the answer from the Exhibitor, and since CrowdCompass challenge answers are via photos, they would have to snap a selfie with the exhibitor holding the answer and upload it to complete the challenge.

    You can still use this "get the answer from the Exhibitor" tactic, and you can award more points for visiting certain exhibitors, i.e. the Platinum ones. I am still learning the nuts-and-bolts back end of Virtual Attendee Hub, so I'm not sure how to award more points via the VAH for visiting certain exhibitors. 

    My effort is to drive not just traffic into an Exhibitor booth, but conversation and connection.

    I hope this helps!

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    Brenda Ainsburg
    Channel Program Manager
    brenda.ainsburg@siemens.com
    Siemens Aktiengesellschaft
    United States
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