Since everyone has already talked about sponsorship and exhibitors, let's think about some optional items.
If you have some really cool brand of swag that you know attendees will love, offer it as an optional item.
Also, although it does talk about sponsorship, make sure that for in person events you approach the local CVB. Many of their business partners might want your attendees to go out to dinner at their restaurant at night, by some of their logo items, or enjoy their local entertainment. You can easily advertise these things usually CrowdCompass App or the new Event app.
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Brenda Ainsburg
Channel Program Manager
brenda.ainsburg@siemens.comSiemens Aktiengesellschaft
United States
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Original Message:
Sent: 08-23-2021 11:06
From: Danielle Czark
Subject: How do you boost revenue for virtual events where you are not charging for registration?
Hello Cvent Community, ready for another Huddle of the Week discussion? It's been extremely interesting and informative to listen to our customers' voices through the community. The discussions and questions being asked indicate what our industry is looking to learn more about, and how the Cvent platform can help you do that.
A topic that has come up in several questions is about pricing components for virtual or hybrid events. While many seem to have complimentary registrations for virtual events, there is often another layer to that – bringing revenue through the event, without charging for registration.
For some organizations, the goals of certain events have shifted from profit to other functions. For those that still are aiming for profit but may not be charging for registration, what are some best practices they can focus on? Let's discuss:
- How do you boost revenue for virtual events where you are not charging for registration?
Let us know your ideas or suggestions! #HuddleoftheWeek #VoiceIt
#ManagingVirtualEvents
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Danni Czark
Senior Associate, Online Community Marketing
Cvent
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