Hi Everyone!
It is my pleasure to share my Cvent CONNECT presentation for our CONNECT Highlight! This year, my session was The Hidden Value of Mobile Event Apps. It focuses on using creative best practices in event apps to create more value and deliver on attendee expectations at your events.
But first, a little background on myself and why I chose this topic! I started my career in hotel conference sales and served on the board for the International Association of Conference Centers, where I helped to plan their annual conference. While at IACC I negotiated their partnership with Cvent, and found so much value in Cvent's technology that I ended up joining the team in 2012! Since then, I've worked with hundreds of customers using CrowdCompass during my time as an Account Manager, before becoming a Manager on the Mobile Solutions team. Now, I'm able to share the best practices that I've acquired working with customers, our product development team, and our support team to help a wider audience excel in deploying event apps.
My presentation circulates around three focal points to ensure success:
- Discover what your attendees hope to experience at your events
- Execute on those expectations by leveraging an event app
- Measure the level of success of delivering on those key attendee needs
An example of a best practice we discuss would be to create a highlighted FAQ section within your app. This will save you time by alleviating the barrage of questions you receive onsite and will manage expectations of your event before your attendees arrive. It is one of the many ways utilizing an event app can save you time and make your event super successful!
If you want help getting started, I have some quick links below of resources that can help!
If you want to see my full recording, you can watch it here. I would LOVE to hear from you all about this topic. What is your favorite tip that you’ve implemented in your event app? Comment below any questions you have about how to make your app the best it can be!
#EventApp-Building/managing#CventCONNECT#ManagingOn-site------------------------------
Lauren Turner
Senior Product Specialist (Team Lead) Mobile Solutions
CrowdCompass
------------------------------