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Sponsorships for Virtual Events

  • 1.  Sponsorships for Virtual Events

    Posted 06-02-2020 14:25
    I'm sure my company is not the only organization struggling with maintaining sponsorships for our now-virtual events. We've adopted gamification in our events (points for logging in, attending sessions, chatting, etc.).

    What creative things are you doing to keep sponsors engaged and sponsoring your event?

    #PromotingYourEvent

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    Mary Zampino, CSP, CSMP | Vice President – Content, Research & Analytics | SIG
    mzampino@sig.org | LinkedIn: maryzampino | Twitter: @MaryZampino_SIG
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  • 2.  RE: Sponsorships for Virtual Events

    Posted 06-09-2020 14:06
    Hi Mary,

    Here are a few options, especially considering you are already implementing gamification:
    - have short 10-min sessions for exhibitors to pitch at and reward attendees who tune in
    - have attendees sign up for one-on-one meetings with exhibitors, also for points
    - show your exhibitors logos as a shared slide when people log-on to a meeting, before the content starts
    - have your speakers, if they are on camera, wear/use branded items (mug, shirt etc). If it's an option with the system you use, have your exhibitors logos be part of a virtual background.
    - are you mailing any materials to your attendees? Consider allowing exhibitors to add to that with swag that's working-from-home-themed.

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    Béline FALZON
    Event Planner
    California Teachers Association
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  • 3.  RE: Sponsorships for Virtual Events

    Posted 06-10-2020 12:27
    A agree with all that Béline FALZON have stated. I also think it's worth it to offer linked sponsor logo presence in reminder emails and thank you emails.

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    Amy Jones
    Assistant Conference and Event Coordinator and Marketing
    Georgia Southern University Division of Continuing Education
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  • 4.  RE: Sponsorships for Virtual Events

    Posted 06-10-2020 15:41
    Hi Mary,
    In addition to what Béline has shared, I would also suggest including them as sponsors in future newsletters, or even offering them to send one marketing email to your distribution list (you send their final version; they never see your list). There's a lot of value to being able to reach your audience, and this can go a long way in "evening out" the loss of perceived value in moving from a live event to a virtual event.

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    Lori wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.
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