@Robin Stewart, I do a lot of surveys for my organization, from Principal/Business Owner surveys to role-based surveys to "how did you like this class" surveys. My first question is "What are the things important to your stakeholders?"
You mentioned "how they feel the program is doing." What metrics is success based on? For feeling type responses, I recommend an easy 5-point Likert scale for scoring, i.e.:
Statement: The XYZ meeting program provides a valuable return on investment
Answers: Strongly Agree, Agree, Neutral (Neither Agree Nor Disagree), Disagree, Strongly Disagree
I prefer using statements to questions, using a 5 point Likert Scale, and using scoring in my survey tool.
If you could reply with a few criteria about what your success is gauged on and also what you have learned that the stakeholders value, you can come up with very relevant questions that will 1) indicate where you are at the moment and 2) indicate how you have progressed over time.
I use the same 15 questions with a 5-point likert scale to ask attendees overall how they liked the content, presenters, venue, networking, food, etc. about my event. And I can see that we've steadily risen in all categories YoY.
Also, I combine my Strongly Agree and Agree statements to indicate a "good score" and my stated goals are 80% satisfaction in all categories.
I am available for a 1:1 call if you'd like me to demonstrate some of this for you. I can't post the data here because it is potentially restricted data.
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Brenda Ainsburg
Channel Program Manager
brenda.ainsburg@siemens.comSiemens Aktiengesellschaft
United States
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Original Message:
Sent: 07-23-2019 10:58
From: Robin Stewart
Subject: SMMP Stakeholder Survey
I do a annual SMMP Stakeholder survey to see how they feel the program is doing, I am looking to change up some of the questions I have been asking. If anyone has a survey they have used and can share with me that would be great! Thanks, Robin
#ExecutingStrategicMeetingsManagement
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Robin Stewart
Mgr, Global Procurement, Meetings, Events & Hotels
robin.stewart@relx.com
RELX Group
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