It limits you to two criteria, and both have to match.
I have tinkered with using the Salesforce Contact/Lead ID as a matching criteria, but Salesforce Lightning has added 3 extra characters and I don't quite trust the syncing because of that, so we use Last Name and Email. The downside is that we are now cleaning out duplicates due to companies changing their email naming conventions or if someone registers with a different email address than what you already have in Salesforce (such as their personal email instead of their work email). If both don't match exactly, it will create a Lead. If that Lead is a duplicate of a Contact, you'll then need to convert the Lead in Salesforce to the matching Contact, and also merge the two in Cvent, being careful to save the right information. I have added the Salesforce Contact/Lead ID as a custom field so that I can ensure I'm syncing to the right Contact, as we seem to have a problem with staff accidentally creating duplicates... in addition to the issue with email not matching.
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Lori Wildman
Senior Marketing Manager
DuCharme McMilllen & Associates
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Original Message:
Sent: 12-03-2019 13:48
From: Linda Hampton
Subject: Salesforce Integration - Matching Records Criteria
When setting up several matching record criterias, will Cvent attempt to match all of the criteria to then complete a pre-assigned task or does it only need to match one of the several I've selected?
https://developers.cvent.com/documentation/salesforce-integration-user-guide/setting-up-your-configuration/editing-the-record-matching-criteria/
#Classic-Creating/ManagingEvents
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Linda
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