I have a conundrum I was hoping to get your help with. We often have elderly couples who want to come/donate to our events and who share an email or do not have an email. When registering them in Cvent, I know I can turn off the requirement that guests have a unique email or not even ask it. My question is actually what happens when it gets into our CRM system. Often the accounts/contacts get merged or data gets overwritten.Or regional offices have solved this issue by either using their own email address or making them up. But this is terrible data governance. It also hurts our server reputation when sending out emails.There has to be a solution other than fake emails? Most systems use email as the unique identifier, so I don't see any other way.Thanks!
We run into a very similar problem and while it has improved overtime with consistent messaging and repeat "customers", it's still a pain point. We have recommended that those without their own unique email address create a generic email from a free provider (Gmail, etc.) and setup automatic forwarding of that account to the main account. This allows them to register for the event, but they don't need to really maintain a second email account. It's not a perfect solution, but it has helped.