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Google Analytics for each event

  • 1.  Google Analytics for each event

    Posted 25 days ago
    Hi,

    We use Classic events currently. I would like to add Google Analytics for our events. We have a number of different groups setting up events and each will have their own GA IDs. What is the best way to set it up to enable each event to be tracked separately? If I use one event as a template, or a template, do I need to do anything to enable each event to be tracked, beyond adding the snippet or ID?

    Are there drawbacks, or difficulty distinguishing traffic for each event in GA reports?

    Thank You,
    Joe
    #Classic-Creating/ManagingEvents

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    Joseph Mello
    Senior Business Analyst
    CFA Institute
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  • 2.  RE: Google Analytics for each event

    Cvent Staff
    Posted 21 days ago
    Hi Joe,

    Google Analytics is set up event by event, so if you have a different ID for each that will be a seamless process. If you are using Event Templates, you will want to ensure that you are checking both the ID and any coding within Code Snippets to update it as needed. Here is a great guide outlining the entire integration: https://support.cvent.com/apex/CommunityArticle?id=000002980&Lang=en_US&searchTerm=google%20analytics.

    From the GA reporting perspective, I will let other users jump in if they have experience, as from the Cvent side we do not support the actual Google Analytics account.

    Best,
    Danni

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    Danni Czark
    Lead Client Success Advisor
    Cvent
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  • 3.  RE: Google Analytics for each event

    Posted 21 days ago
    This information helps - thank you.

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    Joseph Mello
    Senior Business Analyst
    CFA Institute
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  • 4.  RE: Google Analytics for each event

    Posted 19 days ago
    All you need to do is go into each event separately and click promotion and communication >>> web >>> weblinks >>>  Google analytics.

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    Julie Schnepp
    Conference Coordinator
    Acton Institute
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  • 5.  RE: Google Analytics for each event

    Posted 19 days ago
    Hi Joseph,
    From the ga side, I would suggest setting up 1 property per event.
    Although you can have 1 for all events and differentiate per web page visited, this is likely to produce less useful information.

    Thanks,
    Jessica


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    Jessica McNulty
    Quadrant Events Ltd
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  • 6.  RE: Google Analytics for each event

    Posted 13 days ago
    Hi Joe,
    you would need to  go into each event separately and click promotion and communication >>> web >>> weblinks >>>  Google analytics.


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    Marie Moynihan
    Travel Manager
    H & M Hennes & Mauritz
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