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When to launch reg site

  • 1.  When to launch reg site

    Posted 10-27-2020 11:38
    What is the ideal timeframe to launch a registration site for a virtual event? I have an virtual event taking place the end of January and want to know what date I should aim to open registration? What is the least amount of time that is still acceptable?

    Brenda James
    Director, Creative Events
    Verde Events

  • 2.  RE: When to launch reg site

    Posted 10-27-2020 15:19
    Edited by Steven Schlossman 10-27-2020 15:20
    If I had my way, I'd open registration once all the sessions were locked in.
    That being said...
    We tend to open open registration too early because our stakeholder is worrisome about the registration numbers.

    I prefer not to have to direct attendees back to their registration to add additional sessions once they become available.
    I find a good number of people with register the first day, then the next bump is when we increase our fee.

    Our California events, people register at the last minute.

    We virtual events there is no need to let catering know about meal counts, so you have more leeway.
    Steven Schlossman
    Jack of all trades. Master of none.
    BMW Car Club of America