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  • 1.  Live vs. Virtual Attendance Rate Conversions

    Posted 08-13-2020 14:29
    Hello.  

    Currently, we're in the process of converting a marquee event to a virtual experience and anticipate attendance will be higher.

    If anyone has already made this pivot, can you please share your perspective on attendance rates? Trying to forecast anticipated headcount, and would love to know what others have experienced.

    This event includes sponsors, speakers, networking, breakouts. etc.  

    e.g.,
    • 2019 in-person
      • of the 5000 invited, 2100 register to attend (42%)
      • of the 2100 registered, 1600 attend (76%)
    • 2020 virtual
      • of the 5000 invited, 3200 register to attend (64%)
      • of 3200 registered, 2950 attend (92%)
    ​​​Thank you!
    #ManagingVirtualEvents

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    Emily Jones
    Associate Meetings And Events
    Dixon Hughes Goodman
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  • 2.  RE: Live vs. Virtual Attendance Rate Conversions

    Posted 08-18-2020 09:48
    Hi Emily,
    Based on a CVENT virtual event training I recently attended, the average no show percentage for virtual events is 35%. Hope this helps!

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    Jamie Bartolo
    Meeting Coordinator
    CVS Pharmacy, Inc
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    Original Message


  • 3.  RE: Live vs. Virtual Attendance Rate Conversions

    Posted 08-19-2020 11:05
    Jamie, is that rate based on free virtual events? Or paid virtual events?  Thanks, Tanya

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    Tanya Nieto-Winzey
    Conference Coordinator
    Pilates Method Alliance
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    Original Message


  • 4.  RE: Live vs. Virtual Attendance Rate Conversions

    Posted 08-19-2020 16:14

    Hi Tanya,

    Hope you are doing great! The study referenced during the training did not distinguish between paid and free virtual events, but that is a really valid question that we will look into further and likely learn more as the new normal continues. Here is the source of this statistic, along with a ton of other interesting data to check out. 

    Please let me know if you have any additional questions.

    Best,

    Danni



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    Danni Czark
    Senior Associate, Online Community Marketing
    Cvent
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    Original Message


  • 5.  RE: Live vs. Virtual Attendance Rate Conversions

    Posted 08-19-2020 11:11
    Hi Emily, 

    Our large annual conference hasn't happened yet this year (hopefully opening registration on Monday, so nervous!) but we have had some other, usually in person events turn virtual which have so far had good results. 

    President-Elect Chapter Visit #1
    Chapter Membership = 103
    In 2019​ = 17 people at in person event
    In 2020 = 72 people at virtual zoom event

    President-Elect Chapter Visit #2
    Chapter Membership = 36
    In 2019​ = 22 people at in person event
    In 2020 = 29 people at virtual zoom event

    President-Elect Chapter Visit #3
    Chapter Membership = 338
    In 2019​ = 76 people at in person event
    In 2020 = 205 people at virtual zoom event

    Our in person events usually include a learning credit, lunch and a chance to mingle with other members and our President-Elect.The virtual has just been our P-E answering questions asked by a moderator and then opening up to Q&A. It's really interesting how many more attendees we are seeing considering they are not getting as much value as the in-person events. Hoping our virtual conference shows similar increased participation!

    Good luck!

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    Sharna Pascolo
    Program Director
    Texas Society of Architects
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    Original Message