Hi Karen,
This is a tough question that I think the whole industry is struggling with!
I think charging for virtual events is fair depending on the type of industry you're in. Personally, I currently work for a union, we run on member dues and so decided to not charge for our events.
That said, if you have clear value you bring attendees, even in virtual, it's not only fair to charge for it, but will also make your attendance rate better. Things that will impact your value proposition are:
- do you provide continuing education credits of some kind?
- how attractive is your content? (famous speakers, etc)
- Are you just putting on a string of webinars or will there be true opportunities to interact with the speakers live? Showing it will be live, interactive content, not just recordings, is crucial.
- What about connecting with other attendees? The need for human connection is bigger than ever! It might be worth dedicating time and money to building networking opportunities using platform like Remo.
Hope that helps!
Cheers,
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Béline FALZON
Conference Program Specialist II
California Teachers Association
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Original Message:
Sent: 09-02-2020 11:11
From: Karen Owen
Subject: Charging for your event
As we are all changing and going virtual with our events, has anyone had success in charging for their virtual event. We pivoted and had open enrollment for our large user conference, but now we are investigating any success on those charging for an event and what hurdles, tax implications did you go thru?
#EventApp
#ManagingEvents
#Miscellaneous
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Karen Owen
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