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  • 1.  No-shows

    Posted 08-29-2019 00:21

    We host a number of client events, none of which are paid for by the clients where the no-show rate has steadily increased. The invitee list is sourced from our CRM and are known clients. In addition, the list is moderated by our sales teams and we send registrants reminder emails a day before the event and a sms the morning of the event.

    Although no shows can't be completely eliminated, what options are you using to minimise it?

    Marlin Africa-Sylvester
    Channel Marketing Manager


  • 2.  RE: No-shows

    Posted 08-29-2019 10:45
    Marlin, you are really doing all the best practices IMO.  Do your sales people have a close relationship with the clients that they are inviting and is the reminder email coming from them?  We see that the personal emails or calls that come from our sales people often have better results than the mass emails.  This might not be possible for you, but can you do incentive for attending?  Sometimes, you can't penalize b/c it's free, but you can incentize.  Just an idea!

    Elaine Barber
    Events Manager
    Associated Luxury Hotels International

  • 3.  RE: No-shows

    Posted 08-30-2019 20:25
    This usually works.

    Steven Schlossman
    Jack of all trades. Master of none.
    BMW Car Club of America