Hi Mary,
Here are a few options, especially considering you are already implementing gamification:
- have short 10-min sessions for exhibitors to pitch at and reward attendees who tune in
- have attendees sign up for one-on-one meetings with exhibitors, also for points
- show your exhibitors logos as a shared slide when people log-on to a meeting, before the content starts
- have your speakers, if they are on camera, wear/use branded items (mug, shirt etc). If it's an option with the system you use, have your exhibitors logos be part of a virtual background.
- are you mailing any materials to your attendees? Consider allowing exhibitors to add to that with swag that's working-from-home-themed.
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Béline FALZON
Event Planner
California Teachers Association
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Original Message:
Sent: 06-02-2020 14:25
From: Mary Zampino
Subject: Sponsorships for Virtual Events
I'm sure my company is not the only organization struggling with maintaining sponsorships for our now-virtual events. We've adopted gamification in our events (points for logging in, attending sessions, chatting, etc.).
What creative things are you doing to keep sponsors engaged and sponsoring your event?
#PromotingYourEvent
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Mary Zampino, CSP, CSMP | Vice President – Content, Research & Analytics | SIG
mzampino@sig.org | LinkedIn: maryzampino | Twitter: @MaryZampino_SIG
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