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Survey Response Ratings

  • 1.  Survey Response Ratings

    Posted 17 days ago

    Our company has noticed a decrease in our Survey response rates for our presenters/instructors that we use multiple times a year. We try to only survey individuals once a quarter, every three months, but still, are not seeing the response rates we would like.

    We survey our presenters/instructors with customer service based questions to see where our teams, who coordinate events, can improve the point of contact between our team and the presenter/instructor. We've had our questions for some years and those who do respond seem to 'Christmas Tree' down the ratings giving us high ratings but little to no valuable feedback for improvement. Our Metrics are great but don't provide us with how we can improve.

    We're reaching out to the CVENT Community to see if there was/is anyone in our shoes. We'd like to know what you did to turn-around your response rates.

    • Did you change your questions up? Ask more open-ended questions to obtain more valuable information?
    • Did it seem like individuals were reluctant to complete the survey when comments are required for each question?
    • Did you send out more reminders to complete the survey? (Our team currently sends one email to invite them to participate and another as a reminder to complete.)
    • Did you change the design of your survey or emails to be more appealing?
    • Did you provide a statement in emails that underscore the importance of completing the survey?

    Any feedback or advice would be welcome. Thank you all for taking the time to read and respond to our discussion.


    Jessica Boss
    Training and Support Team Lead

  • 2.  RE: Survey Response Ratings

    Posted 10 days ago
    For the majority of surveys we get very little response

    For something like a presenter that we need to get response from. We would probably make it a mandatory part of the contract. We also generally try to keep it around 5-8 questions. Take a step back and say does this question give us the information we need to know if we are doing the right thing or need to improve things? If you can't decide on an answer then its time to change the question.  Generally anonymous responses get more feedback than those where a name is attached. If we put open ended questions we typically put a word count requirement or a max, so they understand the length of answer we are looking for.

    Kim Schechter
    Program and Administrative Manager
    Executive Director Inc.

  • 3.  RE: Survey Response Ratings

    Posted 10 days ago
    For our customer satisfaction survey this year, we're actually partnering with Tango (like Cvent uses for rewards) to try and incentive our customers to complete the survey. We usually get about a 25% response rate, but would like to see more.

    Rebecca Quinn
    Corporate Events Manager
    Transplace Texas, LP

  • 4.  RE: Survey Response Ratings

    Posted 10 days ago
    We are going to be sending out a membership survey and will probably add a $5 voucher for our members to apply to purchases in our store. :)
    Wonder if using payment credits would increase participation?

    Steven Schlossman
    Jack of all trades. Master of none.
    BMW Car Club of America

  • 5.  RE: Survey Response Ratings

    Posted 6 days ago
    I think getting people to fill out surveys overall is hard. I know you try to limit but we find it's best to reach them while at the event closer in real time and they're engaged, because once they're gone, they moved on.  Alternatively offering a prize or incentive tends to yield us our best results (i.e. a $5 starbucks giftcard or one lucky winner to get a drone or ipad)

    Rachel Sigley
    Tata America International Corporation

  • 6.  RE: Survey Response Ratings

    Posted 5 days ago
    Are you administering the surveys exclusively via Cvent's survey feature? If you use CrowdCompass for your events' apps I would suggest creating a stock powerpoint slide that you can send out (or add yourself) to your presenters presentations at the very end to remind the audience to take the survey, either via the app, push notification, or have them check their email. If you do not require anonymity in your responses you could also incentivize with $5 Starbucks gift cards, etc. for those who complete 100% of survey responses, etc.

    Chelsea Benge
    Events Software Specialist
    Leading Real Estate Companies of the World