We do not have sponsors for our events, but we are often sponsors for industry events. I am so frustrated when those events do not use Cvent, because the exhibitor portals I work in as a sponsor are not nearly as robust or user-friendly as Cvent!
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Lori Wildman
Senior Marketing Operations Manager
DuCharme, McMillen & Associates, Inc.United States
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Original Message:
Sent: 08-03-2022 12:46
From: Ridhima Krishan
Subject: Bringing simple steps to set up Exhibitor Management Portal!
Hi all the lovely Community members! Kicking off our next edition of Tip of the Week discussion!
One of the most important topics in event management is 'How to ensure your sponsors get engagement and ROI during your events?". An exhibitor's experience is as important as planning for the audience's experience. This is where Cvent's Exhibitor Management Portal comes to your rescue!
The Exhibitor Management tool can help your exhibitors manage logistics and provide ROI for both - in-person and virtual events. Let's talk about how you can set up this tool in quick steps below:
- If you're using Attendee Hub, take advantage of Exhibitor Management features within the Attendee Website and Event App. Follow these steps in the Exhibitor Management Portal to allow your exhibitors to spotlight their organization:
- Add your exhibitors, if applicable: If you haven't already added your exhibitors to your event, add or import them now.
- Add sponsored sessions, if applicable: Follow instructions in this KB article to add sponsored sessions to your event. Within the All Sessions tab of the Attendee Website, sponsored sessions will be marked with a "Sponsored by" message that includes the exhibitor's name and logo. Attendees will also see a list of the sessions an exhibitor is sponsoring while viewing the exhibitor's profile on the Attendee Website. Exhibitors can view their sponsored sessions when they log into their portal, and export leads from session participants, if you've allowed them to access this information.
- Add sponsor lists, if necessary: If you have different levels of sponsorship in your event, add sponsorship levels and assign exhibitors to the correct level.
- Set up registration for booth staff: Make sure the booth staff have the option to add a profile image to their virtual booth profiles, if desired. However, Exhibitor Admins do not have access to update their booth staff's profile images from the Exhibitor Portal.
- Add exhibitor categories: You can choose to assign exhibitors to categories, allowing attendees to view exhibitors by type as well as a list.
- Assign featured exhibitors: Follow these instructions to add featured exhibitors within your event. They'll appear on the Home page of your Attendee Website and Event App.
- Add exhibitor content: To help attendees learn more about an organization, add content to exhibitor profiles, or allow exhibitors to add their own.
- Display custom fields as exhibitor filters, if applicable: If you're using custom exhibitor fields, you can choose to display specific fields as exhibitor filter options within your Attendee Website and Event App.
- Decide if exhibitors should have access to engagement metrics: You can allow exhibitors to access their organization's engagement metrics from the Exhibitor Portal if desired.
- Decide if attendees need to opt-in to sharing with exhibitors: If you would like to allow attendees to opt-out of sharing information with exhibitors, configure Attendee Opt-In.
- Add exhibitor engagement features: Now that you've configured your Exhibitor Management Portal for exhibitors, turn on engagement features for your exhibitors' staff to use.
Question for you:
- Which Exhibitor Management tool hack would you share to maximize ROI for sponsors?
- How do you ensure to put the spotlight on your sponsor's organization during virtual events?
As always, please feel free to share your thoughts in the comment section below!
#CventTip
#ManagingOn-site
#ManagingVirtualEvents
#ReportingandInsights
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Ridhima Krishan
Sr. Associate, Customer Marketing
Cvent
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