If you're looking to get more out of your events than just great connections, the upcoming Customer Success Groups are for you! This quarter, we're diving into a topic that's top of mind for every event professional: how to turn event engagement into measurable ROI.
Why is this so important? Your events are already powerful engines for audience growth, pipeline acceleration, customer loyalty, and product adoption. But in today's landscape, it's not enough to simply count attendees. The real value comes from understanding and acting on every interaction-whether it's a click, a question, or a check-in. Each of these engagement signals can be captured, measured, and connected directly to business outcomes.
Here's what you can expect from this Customer Success Group series:
- Discover how to track and score attendee engagement across every event touchpoint, so you know what's working and where to focus your efforts.
- Learn practical strategies for connecting engagement data to real business impact-think audience growth, pipeline, and loyalty.
- Get hands-on with frameworks and tips for refining your Total Event Program for 2026 and beyond.
- Hear firsthand stories from event pros who have successfully turned engagement insights into growth strategies.
- Access exclusive Cvent tutorials, demos, and updates to help you crack the engagement code.
The agenda is packed with value: from understanding why engagement is your key indicator, to measuring what matters, and translating those insights into actionable growth strategies. Plus, you'll have the chance to network with like-minded professionals and swap real-world tips that actually work.
Whether you're a marketer, event professional, or business leader, this is your opportunity to learn how to make every event moment count-and prove the ROI of your efforts. Don't miss out on the chance to connect, learn, and elevate your event strategy!
Who's planning to attend? What are you hoping to learn or share? Let's get the conversation started below!
#CustomerSuccessGroup
------------------------------
Megan Clark
Team Lead, Online Community Marketing
Cvent
------------------------------