Open Forum

If you’re planning an event today, you’re not just building an agenda—you’re designing a full digital experience. That’s where Cvent Attendee Hub comes in. And increasingly, that experience is powered by AI behind the scenes, from recommendations to insights.

Let’s walk through what Attendee Hub can really do, in plain language, and connect the dots between features, AI-enhanced capabilities, and the kind of attendee journey you’re trying to deliver.

Attendee Hub as Your Event’s Digital Front Door

Think of Attendee Hub as the digital front door to your event, whether people are joining in person, virtually, or a mix of both. At the center is a dynamic agenda where attendees can browse sessions, filter by track or topic, and build their own personalized schedules. Sessions can include rich descriptions, speakers, locations, and capacity rules, and as people add sessions to their schedules, they see their day fill out in a clear, easy-to-scan view.

But the experience goes far beyond just an agenda. Attendee Hub bakes in networking, engagement, content, and sponsor exposure. Attendees can connect with each other, message directly, participate in live Q&A and polls, join chat conversations, earn points through gamification, and explore exhibitors and sponsors—all in one consistent app and website. As you layer in AI-powered personalization, the hub starts to feel less like a static site and more like a smart guide.

Branded Experiences that Look and Feel Like You

Attendee Hub is designed to feel like an extension of your event brand—not a generic, one-size-fits-all app.

You can configure colors, imagery, and logos so the event website and mobile app reflect your brand guidelines. Navigation labels, page names, and key text areas are customizable, so the language matches how you talk about your event. Hero images, banners, and card images help you visually differentiate key moments like keynotes, networking lounges, and sponsor features. When attendees land in your hub, it feels like a curated, on-brand environment rather than “just another event app.”

Session Engagement That Feels Truly Live

Session engagement in Attendee Hub is built to mirror the way people actually participate in live content.

During a session, attendees can submit questions in a live Q&A feed, upvote questions they want answered first, and respond to polls pushed by speakers or moderators. New to Attendee Hub is the AI-powered Snapshots, where audiences can select a moment during a presentation to record it for later viewing. These Snapshots include an AI-generated title, summary, image of the slide and an 80-second snapshot of the transcript.

Over time, the data from these interactions can feed into AI-driven insight: which sessions really resonated, what topics sparked the most curiosity, and where you might double down next year.

Granular Control Over Engagement by Session

Not every session needs the same toolkit, and Attendee Hub gives you control at a granular level.

You can enable or disable engagement features for each individual session. For a high-profile keynote, you might want moderated Q&A and polling but keep chat controlled. For an informal breakout or workshop, you might open up chat, reactions, and polls to encourage more peer-to-peer interaction. For on-demand or pre-recorded content, you may choose to allow questions and comments that the speaker can follow up on later—or keep it view-only if that’s a better fit.

This flexibility lets you design the right engagement style for each session type, instead of forcing a single template across your agenda.

Modern Networking That Feels Curated

Networking in Attendee Hub is both intentional and flexible. At its simplest, attendees can browse the attendee list (based on the privacy settings you define), view profiles, and send 1:1 messages or connection requests. Once connected, they can keep the conversation going before, during, and after the event.

On top of that, you can use filters and profile fields—like interests, role, industry, or products of interest—to help attendees discover relevant people more quickly. AI-assisted recommendations can surface suggested connections or sessions based on what someone has registered for or interacted with, so they’re not starting from scratch trying to figure out where to spend their time.

The result is less random badge scanning and more meaningful, intentional conversations.

Personalized Journeys by Audience and Registration Path

Attendee Hub moves from being “a place where everything lives” to a fully personalized experience when you start segmenting.

You can use registration types, tracks, or custom fields to control who sees what. That might mean certain sessions, pages, or networking spaces are only visible to VIPs, sponsors, or specific attendee groups that we call Audience Segements. You might create dedicated content paths for prospects versus customers, or different geographies.

As AI analyzes behavior across these segments, you can serve up smarter recommendations and learn which experiences land best with each audience.

Sponsor and Exhibitor Visibility with Real Lead Capture

Attendee Hub gives sponsors and exhibitors a prominent presence in the digital experience.

They can have branded profiles or virtual booths with logos, descriptions, staff contacts, collateral, session links, and calls to action. You can feature top-tier sponsors on the home page, in carousels, on dedicated sponsor pages, or within the agenda via sponsored sessions.

For lead capture, exhibitors can collect leads directly in the platform—scanning badges or profiles, logging notes, applying qualifiers, and capturing custom fields important to their follow-up. Those leads can then flow into your broader event tech stack or CRM, where AI-powered scoring and routing can help prioritize outreach. Sponsors walk away with structured data, not stacks of business cards.

Appointments and Meetings Built into the Experience

If meetings and appointments are part of your event strategy, Attendee Hub can support them right alongside your sessions.

Attendees can send meeting requests, propose times, and confirm appointments from the app or event site. Confirmed meetings appear next to their session agenda, giving them a single view of their day. Exhibitors and sponsors can manage their staff's meeting schedules, ensuring they don’t double-book key resources and that booth time is actually productive.

With the data you collect, you can start to see patterns—like which types of attendees book the most meetings—and feed that into your AI-driven audience and account strategies.

A Central Hub for Documents, Videos, and On-Demand Content

Attendee Hub acts as a content hub as well as an agenda.

You can upload and associate documents, slide decks, videos, and other resources with specific sessions, exhibitor profiles, or pages. Attendees can open materials during the event or come back later when they’re ready to revisit content. If you’re offering on-demand video, recorded sessions can live right within the event experience, so there’s no need to jump to a separate site.

Because all of this content sits in one place, it’s easier to understand, with the help of AI analytics, which assets actually resonate and which ones can be retired or reworked.

For longer term video storage, we offer Events+ an online destination that lets you publish recorded content easily and keep the whole experience on brand. As Events+ offers year-round engagment to your attendees, it offers powerful event calendaring so that you can use the Events+ hub as a strategic marketing tool to power your entire event program.

Analytics That Turn Engagement into Insight

From a planner’s perspective, Attendee Hub gives you visibility into who’s doing what—without drowning you in raw data.

You can track registrations versus actual participation, session check-ins and attendance, engagement metrics like Q&A, polling, and chat volume, content views, networking activity, and sponsor or exhibitor interactions. Over time, you can see which topics draw the biggest crowds, which formats spark the most engagement, and where attendees drop off.

Layer AI on top of this reporting and you start to see patterns and predictions: which accounts are most engaged, which personas respond best to which experiences, and where to focus your next event’s investment. Exhibitors and sponsors can also access their own reporting, including leads captured, content engagement, booth traffic, and meetings held, informed by the same AI-enhanced dataset.

Gamification as a Strategic Engagement Engine

Gamification in Attendee Hub is about nudging attendees toward the behaviors you actually want: exploring content, visiting sponsors, engaging in sessions, and making connections.

You can define challenges and actions that earn points, such as attending specific sessions, visiting particular booths, checking in at locations, completing profiles, or participating in polls. You can brand the game around your theme, decide how points are calculated, and decide whether to highlight leaderboards or keep things low-key.

As AI learns which challenges drive the most participation and which audiences respond best, you can continuously refine your game design and focus incentives where they’ll have the most impact.

Flexible Pages for FAQs, Logistics, and Everything Else

Attendee Hub gives you the flexibility to build out custom pages and cards so you’re not limited to a fixed set of templates.

You can spin up dedicated pages for FAQs, travel and logistics, health and safety, “know before you go” information, city guides, or anything else your audience needs. Those pages can be linked from the main navigation or surfaced as cards on the home screen for quick access.

Over time, AI-powered search and assistants can surface the right page or answer automatically, so attendees don’t have to dig for critical details.

Maps and Wayfinding for Confident In-Person Attendance

For in-person events, maps matter—especially when your venue is large or spread across multiple buildings.

In Attendee Hub, you can display venue maps so attendees can quickly orient themselves. You can associate locations with sessions, exhibitors, or key points of interest, and in many cases drop pins on the map to show where rooms, booths, or amenities are located. When someone taps into a session or exhibitor, seeing the corresponding map location helps reduce “Where do I go?” confusion and keeps people moving smoothly.

As you combine map interaction data with other signals, AI can even help you understand traffic patterns and optimize layouts across future events.

Real-Time Communication with Push Notifications

Push notifications are your real-time communication channel during the event.

You can schedule messages in advance—for things like day-of reminders, keynote countdowns, or evening event highlights—so you’re not scrambling during the show. You can also send notifications on the fly when things change: room moves, weather disruptions, added sessions, or surprise announcements.

Targeting rules allow you to send notifications to the entire audience or to specific segments based on registration type, sessions, or other criteria. Pair that with AI-informed insights about engagement timing and you can reach people in the moments they’re most likely to pay attention.

Accessibility-First Event Experiences

Accessibility isn’t an optional add-on; it’s fundamental to a modern attendee experience.

Attendee Hub is built with accessibility standards like WCAG in mind, with considerations for color contrast, navigation, and screen reader compatibility. When it comes to content, you can support captions or transcripts for video where available and provide alt text for images so assistive technologies can interpret visuals.

You can also use AI to help accelerate some of this work, such as generating draft transcripts or alt text that your team can review and refine, helping you open your event to a much wider audience.

Multilingual Support for Global Audiences

If you’re running a global event or serving multilingual audiences, Attendee Hub can support multiple languages for the app and event website.

You can configure supported languages, localize key interface elements, and provide translated content where needed. Attendees can choose the language that’s most comfortable for them, which helps them navigate more confidently and engage more deeply.

With AI translation capabilities in your broader stack, you can scale your multilingual strategy faster while still giving human reviewers the final say for nuance and accuracy.

An AI Assistant as Your Always-On Event Concierge

An AI-powered chatbot or assistant inside Attendee Hub acts like a digital concierge for your attendees.

Instead of hunting through pages or asking staff the same questions on repeat, attendees can type natural questions—like “Where is the networking reception?”, “What time is the keynote?”, or “Which sessions are about product X?”—and get instant answers based on your event data. The assistant can help them find sessions, locate rooms, view their personal agenda, and discover relevant sponsors or content.

For planners, that means fewer repetitive questions to field and a smoother experience at scale, especially during your busiest moments. For attendees, it feels like having a smart guide in their pocket.

Rich Attendee Profiles and Smart Filters

Attendee profiles in Attendee Hub are flexible so you can capture the information that actually matters to your event.

Beyond standard fields, you can use custom contact fields—such as role, buying stage, product interests, or region—and then use those fields for filtering, segmentation, and recommendations. Attendees can update parts of their profile, while you control which fields are visible, required, or used behind the scenes for reporting and targeting.

This richer profile data fuels AI-driven personalization: smarter recommendations, higher-quality networking matches, and more relevant follow-up after the event.

Privacy Controls and Sponsor Access Management

Privacy and control are built into the attendee experience.

You can define whether profiles are public to other attendees, partially visible, or hidden altogether. Many events allow attendees to choose their own visibility preferences, such as whether they appear in attendee lists, accept messages, or share contact details. These settings help you respect privacy expectations while still enabling networking for those who want it.

On the sponsor and exhibitor side, you can control what they can see and do. You might allow them to capture and manage leads from attendees who voluntarily engage with them, while restricting broad access to the entire attendee list or unsolicited messaging. As you evaluate this behavior with AI-powered analytics, you can refine your policies to strike the right balance between value and respect.

Confidence Through Pre-Launch Testing

Attendee Hub allows you to build and review the full attendee experience before opening the doors.

Your internal team and stakeholders can log in, navigate the app and website, test registration flows, explore sessions, try networking, and trigger notifications. This dry run helps you catch confusing labels, broken links, missing content, or configuration gaps before your attendees ever see them.

By the time you go live, you’re not crossing your fingers—you’re confident in the experience you’ve designed, backed by the knowledge that your AI-enhanced recommendations, insights, and assistants are ready to go to work on day one.

Attendee Hub is more than just an event app; it’s the digital backbone of your attendee journey. From branded design and segmented content to networking, engagement, sponsor value, analytics, and AI-driven intelligence, it’s built to support the kind of modern, data-powered events marketers and planners are running today.

If you’re already imagining how these features could map to your next event, that’s the point. The technology is there—especially the AI—now it’s about using it strategically to create experiences your attendees will actually remember.