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In the world we live in today, digital revolution has woven itself into the very fabric of our existence. Automation, remote work, conferencing, and other byproducts of technological advancement have fundamentally altered what a job is, and how to hold one. The job of an event planner is no exception. 

Amidst the backdrop of a year dominated by the pressing need to cut costs, ~50% of the respondents in Cvent’s 2024 Meetings Industry Pulse Survey reported an increased investment in event technology. This signifies a resolute commitment to continue leveraging the power of event technology to simplify event management, elevate attendee experiences, and drive ROI. Unsurprisingly, a firm grasp over event tech is now an essential skill in an event planner’s toolkit.

But while statistics alone might not convey the importance of sharpening and formally demonstrating your event tech skills, these differences between a technology-proficient event planner and a traditional approach will.

1. Efficiency and Productivity: An event planner with event technology skills can leverage various tools and software to automate and streamline processes. This results in increased efficiency and productivity compared to a planner relying solely on manual methods.
   
   
2. Data Management: Event technology skills allow planners to effectively collect, analyze, and utilize data for rapid decision-making. They can track attendee engagement, measure event success metrics, and make data-driven improvements in real time.
   Get trained on event reporting & attendee management
   
   
3. Enhanced Marketing and Promotion: Planners with event technology skills can utilize digital marketing tools, social media platforms, and email automation to create targeted and engaging promotional campaigns. They can track the effectiveness of their marketing efforts in real-time and make adjustments accordingly.
   Get trained on event communications & marketing
   
   
4. Technical Troubleshooting: When technology glitches occur during an event, a professional with specialized knowledge of event tech can troubleshoot and resolve issues quickly. They have a deeper understanding of the AV equipment, software suite, and project management principles required for a successful event, all of which have been touted to be critical to the success of an event organizer.
   Get trained on event website build
   
   
5. Adaptability to Industry Trends: A pre-existing understanding of event technology enables planners to stay updated with the latest industry trends and tech advancements, along with gauging the potential impact of these updates on their organizing process. This in turn helps them pivot quickly, stay ahead of the competition, and innovate in tandem with the changing landscape.
   Complete a certification on Event Marketing Strategy

In the ever-evolving world of event planning, one thing remains certain: event technology has become the cornerstone of success. And Cvent Academy is the bridge that helps you get there.

But don’t just take our word for it, hear it from Cvent customers like Lesley Irminger, Event Coordinator for External and Jointly Produced Events -

Professional growth is crucial in all careers!  I love the Cvent Academy and wish I had more time to utilize it.  I really appreciate that most of it is "on your own time" and that I can go back and replay sessions to refresh my brain. It's a great tool for beginners and pros of the Cvent platform! I recommend it to anyone I know who uses Cvent and I personally have gained more from the academy than I would in any one/one training.

Brush up your event technology skills and back your resume with certifications from Cvent Academy.

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