Back in February, Cvent Customer Success team hosted the first Association & Non-Profit Virtual Meetup of 2024! This quarter’s meetup focused around three main topics: Attendee Networking/Engagement, Marketing Communications and Event Technology Strategy. After some quick introductions, the attendees were then asked to join a breakout room related to one of these topics. The discussions that took place within each room were so insightful that the team just had to share these key takeaways!
Attendee Networking & Engagement
The association and non-profit (ANP) professionals discussed strategies to increase attendee involvement within the Cvent Attendee Hub Event App. Using incentives and gamification, such as a QR code game, were mentioned as some potential strategies to encourage active participation. Attendee to exhibitor engagement was another crucial point that was discussed. The importance of building out full exhibitor and sponsor profiles into the event app early on was highlighted. Physical placement of the exhibitor hall, with the suggestion of locating it centrally to meal areas, was also mentioned. Cvent LeadCapture was brought up as another potential strategy to increase engagement in the exhibitor hall.
Marketing Communications