
Welcome back to another monthly ANP blog. In this edition, our focus is on uncovering target outcomes for your events. We will address common challenges such as first-year membership retention rates, sponsorship revenue, membership attendance, awarding continuing education credits, and fundraising & gala attendance. By exploring these key areas, we aim to provide you with valuable insights and strategies to help you achieve your event goals.
First-Year Membership Retention Rates

Boosting first-year membership retention rates can be a challenging task for associations. However, there are several strategies using Cvent features that organizations can employ to help tackle this issue
- Registration Types: To effectively engage first-year members, associations can create a dedicated registration type that allows them to track the new member’s progress throughout the event while also offering personalized engagement opportunities.
- Engagement Scoring: Associations can benefit from adopting an engagement scoring system. This can help identify which new members have a higher likelihood of membership renewal. This knowledge allows associations to personalize outreach efforts and provide targeted support to these individuals.
- Webinars/Virtual Events: To enhance the value of membership and maintain year-round member engagement, associations may want to explore the possibility of incorporating an engaging webinar program. Webinars offer an excellent platform for delivering educational content, facilitating networking opportunities, and fostering a sense of community among members.
- Feedback Surveys: Gathering feedback from members, particularly regarding the impact of sessions on new members, is an important action for associations to undertake. This feedback provides valuable insights into how organizations can improve their offerings and better cater to the needs of first-year members.
By implementing the above Cvent features, associations can begin to enhance their first-year membership retention rates, ensuring long-term engagement and member satisfaction.
Sponsorship Revenue

Enhancing sponsorship revenue for annual meetings is another crucial objective for associations. To accomplish this, organizations can adopt a range of strategies that amplify sponsors' visibility, engagement, and value. By harnessing these approaches, associations can attract a greater number of sponsors, generate additional revenue, and cultivate a symbiotic relationship that benefits both the organization and its sponsors.
- Monetize the Attendee Hub: Associations can offer prime sponsorship opportunities within the event's digital platform, such as prominent logo placements, sponsored content, and interactive features. This increases sponsors' visibility and engagement, attracting more revenue.
- Complimentary Registrations to Exhibitors: By providing exhibitors with complimentary registrations, associations incentivize their participation and increase the value proposition for potential sponsors.
- Tailored Sponsorship Packages: Associations can customize sponsorship opportunities to align with the interests and objectives of potential sponsors. Exclusive speaking opportunities, branded sessions, and targeted marketing campaigns are examples of benefits that can be included in these packages.
By implementing these sponsorship strategies, associations can maximize revenue for annual meetings. These strategies offer sponsors opportunities to connect with attendees, increase brand exposure, and achieve marketing goals. This benefits both the organization and sponsors, enhancing the success of the event.
Membership Attendance

To increase membership attendance at the annual meeting, associations can implement strategies that incentivize members and streamline the registration process. These tactics aim to boost member engagement, enhance the value of membership, and ultimately drive higher attendance rates.
- Discounts for Members: Associations can offer exclusive discounts or preferential pricing for members when registering for events, making attendance more enticing and valuable for members.
- Seamless Registration Process: Integrating the event registration system with the organization's Membership Platform to ensure a seamless and user-friendly registration experience for members. Eliminating any obstacles or complexities that may deter attendance and encourages higher participation rates.
By prioritizing member engagement and ensuring a seamless experience, associations can drive higher attendance rates and create a valuable experience for members.
Awarding Continuing Education Credits

- Streamlining the distribution of continuing education credits has become a crucial outcome for many organizations. To achieve this goal, companies can start implementing the below features to optimize the credit distribution process and eliminate the need for manual reconciliation altogether.
Session and Event Level Credits: Organizations can set up credit options within the registration system, making it effortless for attendees to receive the credits they need for their continuing education requirements.
- OnArrival Check-in and Attendee Tracking: OnArrival and Attendee Hub duration tracking can be used to accurately record virtual and in person session participation, ensuring that attendees receive the appropriate credits.
- Event Certificate Distribution: Configuring event certificates to automatically distribute credits post-event eliminates the need for manual reconciliation, saving time and effort for both the planners and attendees.
By implementing these steps, organizations can effectively streamline the automation of continuing education credits. This will not only save time and effort but also improves the attendee experience by providing a seamless and hassle-free process for obtaining continuing education credits.
Fundraising & Gala Attendance

Fundraising and gala attendance are also major goals for nonprofits. By implementing simple actions, such as adding a card to the Event App that links to a fundraising site or using Cvent Event Diagramming to streamline gala dinner seating, nonprofits can effectively enhance their fundraising efforts and achieve their goals.
- Cvent Event App: By including a dedicated card in the Event App that links directly to the nonprofit's fundraising site, attendees can easily access and contribute to the fundraising campaign during the event. This promotes engagement and encourages attendees to support the cause.
- Cvent Event Diagramming: Event Diagramming technology allows nonprofits to efficiently plan and manage gala dinner seating. By visualizing the seating arrangements, nonprofits can ensure optimal seating placements, maximize attendee satisfaction, and create an atmosphere conducive to fundraising.
Incorporating these actions can allow nonprofits to confidently work towards achieving their fundraising goals and making a positive impact in their communities.
In conclusion, this month's ANP blog focused on uncovering target outcomes for events, addressing challenges such as first-year membership retention rates, sponsorship revenue, membership attendance, awarding continuing education credits, and fundraising & gala attendance. By implementing strategies tailored to each challenge, organizations can achieve their event goals and drive success. Leveraging Cvent features and best practices can lead to desired outcomes, creating impactful events that drive engagement, revenue, and attendee satisfaction.
Like what you read? Want to keep the discussion going? Leave a comment on this blog with any common challenges your organization may face and how you plan to address this goal!
if you want to strategize any challenges/best practices with other Cvent users in the industry, then check out the last Cvent ANP Virtual Networking Meetup of 2024 on 11/7/2024 at 11AM ET. Registration is NOW OPEN!!
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