Open Forum

The average marketing team went from hosting 14 events yearly to 29. 

Nothing validates the belief in the power of events like a 107% YoY investment.

In the same survey, 72% of respondents said events are their top-performing channel. 

Almost a quarter of respondents said a single event takes 60+ hours, all in, to execute.  

That’s 900 hours of additional work, or the equivalent of a full-time employee working on nothing but events for half a year. 

If you're on the team responsible for the extra 15 events a year, well, your workload more than doubled.   

This bandwidth issue creates the ultimate catch-22: 

Cvent Essentials is a simplified event management solution for smaller, high-volume in-person events. 
 

Field marketing events 

Internal events 

Education or training events 

Sales-led events 

Any small events you want to get off your plate (i.e., delegate) 

Essentials is built in the Cvent platform, so all your events and data are centralized and accounted for.

It’s an ultra-streamlined version of the Cvent you know today, so hosts get exactly what they need and nothing they don’t.

Its key differentiators are its templates and simplicity, which radically accelerate launch speed and create guardrails that prevent user error, non-compliance, and risky data practices. 

Essentials gives your team an easy, self-service tool that allows anyone to create and manage compliant, on-brand events in minutes.

This means you can keep saying “yes” to event requests and continue to invest in scaling the events channel. 

Essentials means no more pushing the boulder up a mountain to get an event launched.

And no more submitting tickets or waiting in a queue for time-sensitive tasks you know you can do yourself. 
 

Tag me in the comments if you can relate to any of the stats I shared or have any questions about the product.