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Ask Us Anything About Event Marketing!

  • 1.  Ask Us Anything About Event Marketing!

    Posted 01-29-2024 12:00
    Edited by Dara Burg 01-29-2024 12:01

    Hi everyone! Let's get started with our Huddle of the Week!

    Are you curious about event marketing and itching to know the secrets behind organizing unforgettable experiences? Well, we have exciting news for you!

    We're bringing back the popular Road to CONNECT video series, where we'll spill the beans on everything event marketing and planning! We'll be taking you behind the scenes of how Cvent organizes our annual industry event and user conference - Cvent CONNECT - and letting you hear from a few of our expert event planners and marketers. From brainstorming ideas to executing jaw-dropping concepts, we're taking you on an exclusive journey into our world of event magic!

    But before we roll out the red carpet, we want to hear from YOU! What burning questions do you have about event marketing? Whether you're a seasoned event planner or just starting out, we're all ears!

    Is there something you've always wondered about event promotion? Perhaps you're curious about the best ways to engage attendees or how to create a buzz around your event? Maybe you're dying to know the secrets behind choosing the perfect venue or creating eye-catching signage?

    Well, now's your chance to ask those burning questions! 

    Drop your questions in the comments below and let us know what you'd love to learn from our behind-the-scenes series. Remember, no question is too big or too small!

    #PromotingYourEvent
    #HuddleoftheWeek
    #VoiceIt
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    Dara Burg
    Senior Associate, Event Marketing
    Cvent
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  • 2.  RE: Ask Us Anything About Event Marketing!

    Posted 01-30-2024 09:31

    How is AI affecting the more traditional event marketing avenues?  Are there new methods that are proving more effective with the newer generations in the workforce?



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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    Remote Location - Texas
    ------------------------------



  • 3.  RE: Ask Us Anything About Event Marketing!

    Posted 02-01-2024 09:10
    • What are any ways you've integrated AI into the pre-event process to help streamline repetitive questions/requests from people
    • more information on your venue sourcing / figuring out where you want the event to be and how that gets decided


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    Rachel
    NJ
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  • 4.  RE: Ask Us Anything About Event Marketing!

    Posted 02-01-2024 10:52

    Hello!

    I was wondering if you would be able to share which photographer and videographer you used for the cvent connect europe conference? I thought they were fantastic.

    Many thanks,

    Megan



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    Megan Pears
    Events Manager
    Advanced Business Software and Solutions LtdIndia
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  • 5.  RE: Ask Us Anything About Event Marketing!

    Posted 02-05-2024 06:09

    How do you look at last year's metrics and trends to plan the next event?
    Is it more than simple numbers? (Example: 25 people went to session XXX so we should have more XXX next year?)



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    jon jensen
    webmaster
    InterSystemsUnited States
    ------------------------------



  • 6.  RE: Ask Us Anything About Event Marketing!

    Posted 02-05-2024 06:12

    How do you approach deciding which and how much of a marketing channel to utilize? Which one(s) do you find to be your most effective?



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    Tori Martinez, Cvent Certified
    Event Technology Specialist
    Direct Travel
    United States
    ------------------------------



  • 7.  RE: Ask Us Anything About Event Marketing!

    Posted 02-05-2024 08:34

    Our team has found that we have received increased attention and response to paper mailings over emails/social media, due to the overwhelming flood of virtual content and the passivity with which people are approaching those things (mindlessly scrolling social media; auto-filing or deleting email messages). Is this a trend others have seen as well? Has this impacted the ways in which you are marketing events?



    ------------------------------
    Cate Liverman
    Director- Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
    ------------------------------



  • 8.  RE: Ask Us Anything About Event Marketing!

    Posted 02-05-2024 08:34

    Looking forward to learning from everyone!  



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    Lisa Venne
    Meting Manager
    American Meetings, Inc.United States
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  • 9.  RE: Ask Us Anything About Event Marketing!

    Posted 02-07-2024 12:36

    Thanks everyone for all of these amazing responses! 



    ------------------------------
    Dara Burg
    Senior Associate, Event Marketing
    Cvent
    ------------------------------



  • 10.  RE: Ask Us Anything About Event Marketing!

    Posted 04-03-2024 13:18

    Hi! 

    A question we've been wrestling with is how to make sure registrants actually attend our events - our events are free, and so compete with many other events on campus. While we usually don't have trouble getting folks to register and show interest, only about half show up for the actual event. So far we've tried one week out and day of reminders to attend, but I'm curious to see what other planners do!  

    Cheers,



    ------------------------------
    Beline Falzon
    Event Planner
    Stanford UniversityUnited States
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  • 11.  RE: Ask Us Anything About Event Marketing!

    Posted 15 days ago

    Thank you all for so many amazing questions! We just dropped the video answering a few of these - if you get a chance, we'd love for you to take a look! 

    https://youtu.be/mJukGJPO-t8?si=EetT7U07f_MEwqCF



    ------------------------------
    Dara Burg
    Senior Associate, Event Marketing
    Cvent
    ------------------------------