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  • 1.  Audience engagement strategies to make your event a success!

    Posted 07-04-2022 10:06
    Edited by Megha Jetley 07-04-2022 10:06

    Hey lovely community members, I hope you had a great weekend. Now, let's kickstart Monday with a Huddle of the Week discussion!  

    Audience engagement plays a significant role in making your event a success. Event organizers want attendees to pay attention and participate, whether in-person or online. Today, all event planners and marketers understand that choosing the right audience engagement strategies can make or break an event. 

    Let's look at three key audience engagement strategies you must try out: 

    • Understand your audience: Do thorough research about the kind of audience you're targeting. Defining their persona will help you understand who they are, their behavior, and what they care about. This audience analysis will help you cater to their needs and design an event based on their interests. 
    • Determine which metrics you will use to measure engagement: Before an event, determine which audience engagement strategies you'll employ and which metrics you'll use to measure success. You can use various metrics to measure engagement such as Live participation (polls, Q&As, live discussions), ratings, reviews, and app downloads amongst others.  
    • Choose the right speakers: Pacing, enunciation, tone, and cadence are just as important as substance, so look for confident and experienced speakers. The speaker must be charismatic and credible enough to hold your audience's attention and keep them engaged. They should be viewed as reliable experts on the topic of discussion.  

     

    Questions for you: 

    • Do you know other audience engagement strategies that have worked wonders for you? 
    • Which tools do you use to increase audience engagement at your events?  

    This topic is surely everyone's favorite. We can't wait to hear your expert opinions in the comment section below!  #CventTip #VoiceIt

    ​​
    #EventApp-Building/managing
    #ExecutingStrategicMeetingsManagement

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    Megha Jetley
    Assistant Manager
    Cvent Marketing Department
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  • 2.  RE: Audience engagement strategies to make your event a success!

    Posted 07-07-2022 12:22
    • Do you know other audience engagement strategies that have worked wonders for you? 
      • We use poll questions and encourage Q&A
    • Which tools do you use to increase audience engagement at your events?  
      • We use poll questions and encourage Q&A

    Good speakers cannot be important enough! We've had some speakers that might be great in a client meeting, but simply are not a "presenter". Don't do that to your audience!

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    Lori Wildman
    Senior Marketing Operations Manager
    DuCharme, McMillen & Associates, Inc.United States
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  • 3.  RE: Audience engagement strategies to make your event a success!

    Posted 07-08-2022 09:45
    • Do you know other audience engagement strategies that have worked wonders for you?  We use polling both pre and during the event to get people engaged. We've also invited people up to ask questions and in the past have on occasion had speakers who were willing to go out into the audience and interact more personally with attendees which we found really got everyones attention.
    • Which tools do you use to increase audience engagement at your events?  We use an internal mobile app that comes with push notifications, live polling, ability to rate sessions


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    Rachel
    NJ
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  • 4.  RE: Audience engagement strategies to make your event a success!

    Posted 07-08-2022 13:54
    Hi Megha, 

    Other audience engagement strategies that have worked wonders for us are to gather questions for the speakers ahead of time, during registration. This way, when the Q&A starts, if the in-person audience is feeling a little shy, or running the mic takes a bit of time, our moderator can ask of of these already submitted (and reviwed/approved) questions to the speaker. This avoids awkward blanks but also encourages others to start asking questions. 

    Best,

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    Béline Falzon
    Event Planner
    Stanford UniversityUnited States
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  • 5.  RE: Audience engagement strategies to make your event a success!

    Posted 07-11-2022 12:00
    • Do you know other audience engagement strategies that have worked wonders for you? We use Attendee Hub as our event mobile app which helps to keep our audience engaged through polls, social media and networking.
    • Which tools do you use to increase audience engagement at your events?  Attendee Hub, interactive experiences such as: demo stations, 1:1 networking areas, headshot lounge, photo mosaics, gamification 


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    Rebecca Quinn
    Corporate Events Manager
    Transplace Texas, LPUnited States
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  • 6.  RE: Audience engagement strategies to make your event a success!

    Posted 07-12-2022 10:05
    • Do you know other audience engagement strategies that have worked wonders for you? We do a lot of hospitality events, so something we have noticed is getting our colleagues out in the audience to meet and greet guests. It's a bit more old school, but as we come back to in person events, it adds an extra touch. We have noticed in our survey results, the human connection is what people are looking for these days. 
    • Which tools do you use to increase audience engagement at your events?  We also use surveys to continually improve our events and reach within our customer base. While this tool seems like an afterthought to engagement, many of our events have the same audience, so their feedback always makes their next experience better.


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    Beth Vriesen
    Events Registration Admin
    Associated Bank Corporation
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  • 7.  RE: Audience engagement strategies to make your event a success!

    Posted 07-13-2022 11:46
    Polling attendees, and sharing content to help generate speaker questions prior to the event has been great!  It gets people excited about the event and encourages engagement at the event.

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    Amy Zientek
    Director Of Sales
    Visit Lubbock The Convention and Visitors BureauUnited States
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