What creative branding have you included in your events? custom hotel keycards, logo clings that look like etched glass on mirrored/glass surfaces like windows; pillar, elevator and reg desk wraps, our logo on the closed circuit TV in the hotel rooms for when guests arrive in their room, etc.
What are some challenges you have faced with branding? Oh, you may not like this answer - but Cvent is a big obstacle in representing our brand - particularly in the app and Attendee Hub; as well as the agenda functionality in Flex. Our content is a huge part of our brand and promoting it is difficult with the limitations we face with your products.
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Heather Payne
Director, Conference & Event Marketing
RBC Dominion Securities, Inc.Canada
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Original Message:
Sent: 08-28-2023 12:54
From: Megan Clark
Subject: Creating an Unforgettable Branded Conference
Happy Monday everyone! Welcome back and let's get started with our Huddle of the Week!
Are you struggling to attract attendees to your conferences? Let's take a look at conference branding. There is a relationship between branding and your conference identity. First, you need to identify the purpose, values, personality, and tone of your conference. Then you are ready to start creating your conference brand by researching, defining your brand, creating a visual identity, integrating branding, consistent event marketing, activating the brand, and post-event cohesion. Feel free to get creative with your conference branding ideas with your social media, signage, swag, food & beverage, and technology.
The benefits of taking a comprehensive approach are distinction, relevance, experience, loyalty, and revenue. You can maximize your sponsorship and revenue with strategic conference branding. Some strategic ways include enhancing perception and trust, targeting audience alignment, differentiating, value proposition, sponsor integration, increasing attendee attraction, and post-event engagement. Successful branding can make your event unforgettable, transform your attendees' experience, and create immense value for your audience.
Questions for you:
- What creative branding have you included in your events?
- What are some challenges you have faced with branding?
Want to learn more about the conference branding? Check out our Cvent Blog post – The Art of Conference Branding: How to Craft an Unforgettable Event- today!
#HuddleoftheWeek
#VoiceIt
#Creating/ManagingEvents
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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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