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  • 1.  Event Websites | Tips and Tricks

    Posted 05-21-2025 09:58

    Hi there! 

    We are just getting started with using the event marketing site for our events through the event management portal. We normally use our own association website to promote the event but will now attempt to direct all traffic/information to the event website. What are the best practices? What hurdles did you first have to overcome? 

    Thanks!


    #eMarketing

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    Chris Townley-Owens
    Marketing and Communications Associate
    National Council Of State Housing Agencies
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  • 2.  RE: Event Websites | Tips and Tricks

    Posted 05-22-2025 03:22

    Hi Chris,

    That's a great step forward! Using Cvent's event website can really streamline the attendee journey and boost registration efficiency. Here are a few best practices and early hurdles to watch for:

    • Start with a clear structure – Define what information your attendees need most (agenda, speakers, location, registration) and make sure it's easy to find.

    • Use Cvent's theme templates – You'll get a great idea of what's possible by exploring the themes available on the Cvent Showcase website. It can help you visualize layout and design options.

    • Keep branding consistent – Match the look and feel of your main association site to maintain familiarity for your audience.

    • Use UTM parameters – When sharing the event website across different channels, add UTM tracking codes to your URLs. This helps you see where your traffic is coming from and which outreach efforts are performing best.

    • Optimize for mobile – Make sure all content displays properly on mobile devices since many users register or browse event info from their phones.

    • Test before going live – Double-check navigation, links, registration flows, and automated emails to ensure everything is working as expected.

    One initial hurdle is adjusting to the layout and customization tools in Cvent's website editor, but once you're familiar with it, you'll find it quite intuitive.

    Please contact me if you need any assistance with setting up your Cvent event website



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    Amarnath Annamalai
    Freelance Cvent Specialist
    www.cvntexpert.com
    info@cvntexpert.com
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    Original Message


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