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  • 1.  Guests show up as unsubscribed even if they didn't click the link.

    Posted 10-31-2025 04:58

    We have since moved from a mailto unsubscribe link (that used to be linked to the campaign email address) to using Cvent's unsubscribe data tag.
    Since then we have so many people unsubscribe from emails. 
    Do you experience the same?
    The reason Cvent gives is that people clicked on the unsubscribe link.
    I just had an example where the invitation was activated. I immediately exported a report - and even the marketing manager of the event showed up as unsubscribed.
    She did not click on the unsubscribe link.
    The only reason I can think that all 9 people of that company showed up as unsubscribe was because the email invitation was quarantined by their company mail server. 
    In this case, it was easy to figure out why.

    Do you use Cvent's unsubscribe data tag?
    Using a mailto link is frowned upon by Outlook and Gmail.

    (We are an RSVP Agency and not a corporate with our own unsubscribe page)


    #Events+
    #Registration
    #ManagingEvents
    #PromotingYourEvent

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    Marisa Buys
    Managing Partner
    O'vation Audience Relationship TeamSouth Africa
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  • 2.  RE: Guests show up as unsubscribed even if they didn't click the link.
    Best Answer

    Posted 10-31-2025 06:25

    Hi, it could be email virus checking software clicking every link in the email to ensure it's safe, take a look in the email click report and see if all links are clicked within a few milli seconds. 



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    Stuart Harley [Designation]
    Digital Marketing Platforms Specialist
    Schroder Investment Management Limited
    United Kingdom
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  • 3.  RE: Guests show up as unsubscribed even if they didn't click the link.

    Posted 11-02-2025 22:10

    Hi Stuart

    Yes, it seems that is the case. Cvent Support confirmed the same. Holding thumbs they add a confirmation tick to the unsubscribe page to avoid this. There is no use in the platform and all the new amazing CventIQ features if the invite does not land in the inbox. 



    ------------------------------
    Marisa Buys
    Managing Partner
    O'vation Audience Relationship TeamSouth Africa
    ------------------------------

    Original Message


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