Open Forum

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip

Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

Webinars are a fantastic way to connect with your target audience as they offer a real opportunity to get under the skin of your audience and create a long-lasting connection between your brand and your audience in a way many other marketing channels struggle to achieve. 

As we've said webinars are a fantastic marketing channel… and just as with any other marketing, content is king. So, here are some tips on how you can make webinars engaging in 2022/2023. 

Thought Leadership First

Instead of just setting a target number of post-webinar sales, you should focus on brand building, demonstrating your expertise, and developing relationships with your audience. To do that, you'll need to develop engaging webinar ideas.  

Bring your own opinion  

One key part of making webinars engaging is by ensuring that they demonstrate your opinion. Rather than simply regurgitating stats and facts (regardless of how important or impressive they sound) giving your own views on them is so much more powerful. Now we're not saying you shouldn't use research and statistics, but the best webinars aren't factual lectures. Instead, they're an opportunity to bring your own ideas to life and a fantastic platform to demonstrate your insight and expectations of the future. 

Brainstorm 

Start with the mantra that no idea is a bad idea and you'll find that you end up with a big list of potential topics for your webinar. This is great for two reasons:  

• Firstly, you'll have enough webinar topics to choose from for now and for the future, so you could easily plan out a whole webinar series. 
• And secondly, by thinking big and silencing the "we couldn't do that" voice, you may well come up with something genuinely amazing that could really stand out and give your audience something truly memorable. 

Refine Your Options 

 If you wanted to get scientific about it, you could rank your options and ask your colleagues to do the same with these criteria in mind. You might consider using something as straightforward as a spreadsheet, with one column for the topic, one for your knowledge/expertise, one for whether you have strong opinions, and one for anticipated audience interest. 

Question for you: 

• How often do you host a webinar? 
• What is your creative way to make your webinar more engaging? 

As always, feel free to drop in your suggestions in the comment section below! #CventTip