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Tips to create the different kind of Survey Questions

  • 1.  Tips to create the different kind of Survey Questions

    Cvent Staff
    Posted 29 days ago
    Edited by Megha Jetley 29 days ago

    Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! 

    Have you ever sat down to create a survey and realized that every word you use matters? Seriously, your words, question order, and answers shape how each person takes that survey. 

    For starters, there are five main types of survey questions. Keep in mind that each type of question collects a different type of data. 

    Open-Ended Questions 

    This type of question is used to gain more insight into how the respondent feels. These are helpful because the respondent's answer is not based on the researcher's assumptions. These questions are more time-consuming to analyze but provide real feedback. 

    Example:  Do you have anything you would like to share with us? 

    Multiple Choice Questions 

    This question type is often used to gather demographic information or to find out about a range of issues.  Use these to group people based on what you already know. For instance, if there are only five color choices available and you are polling your attendees on their favorite, only list those five options. 

    Example: 
    What is your marital status? (Select one) 

    – Single 
    – Married 
    – Divorced 
    – Separated 

    Ordinal Scale Questions 

    Make sure to identify your number scale (1 being the first choice and 5 being the last choice etc.). 

    Example: 
    When considering a job offer, please rank the importance of the following (Please fill in your rank order using numbers 1 through 5 with 1 being the most important): 
    – Positive working environment 
    – Salary 
    – Benefits 
    – Vacation time 
    – Challenging workload 

    Interval Scale Questions 

     On an interval scale, it is important that the space between each option, whether it's a number range or a feeling range, are equal. Use these questions when you want to gauge the opinion of your respondents. How do they feel when it's measured out in front of them? 

    Example: 
    Please rate the quality of this event. 
    Very Poor | Poor | Satisfactory | Good | Excellent 

    Ratio Scale Questions 

    This question type asks respondents to respond in a measurable way. You've likely seen ratio scale questions about income, age, or hours spent.  

    Example: 
    How many hours a day do you spend on a computer? 
    0-2 hours/2-4 hours/4-6 hours/more than 6 hours 

    Question for you: 

    • Which of the above type you use the most while creating your surveys? 
    • Share your most-used tip/hack when you create a survey 

    As always, feel free to drop in your suggestions in the comment section below! #CventTip

     



  • 2.  RE: Tips to create the different kind of Survey Questions

    User Group Member
    Posted 28 days ago
    • Which of the above type you use the most while creating your surveys?  We almost always do the interval scale followed by ordinal and multiple choice
    • Share your most-used tip/hack when you create a survey  Keep it as concise as possible. If there's areas to consolidate do it because the shorter it can be, the more you can zero in on the info that really matters and the more likely people are willing to fill it out.


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    Rachel
    NJ
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  • 3.  RE: Tips to create the different kind of Survey Questions

    User Group Member
    Posted 28 days ago
    Which of the above type you use the most while creating your surveys? 
    Multiple choice and ordinal scale.

    Share your most-used tip/hack when you create a survey 
    Avoid using open ended questions when you want a consistent answer format across responses or provide direction/examples of what format the answer should be in.

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    Jennifer Jones
    Senior Event Specialist
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  • 4.  RE: Tips to create the different kind of Survey Questions

    Posted 27 days ago
    Which of the above type you use the most while creating your surveys?
    Open ended questions
     Share your most-used tip/hack when you create a survey
    Open Ended Questions

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    Jonathan stanaj
    em
    United Federation of TeachersUnited States
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  • 5.  RE: Tips to create the different kind of Survey Questions

    Community MVP
    Posted 27 days ago
    • Which of the above type you use the most while creating your surveys? 
      • We use a combination 
    • Share your most-used tip/hack when you create a survey 
      • Have others walk through and answer the survey to QA it for you. Our brains all work differently, and they may uncover an issue with logic that you may not have noticed. 


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    Lori Wildman
    Marketing Director
    DuCharme, McMillen & Associates, Inc.United States
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  • 6.  RE: Tips to create the different kind of Survey Questions

    Posted 27 days ago
    Which of the above type you use the most while creating your surveys? 
    Open-Ended for general feedback, Interval for all other questions

    Share your most-used tip/hack when you create a survey.
    Keep your survey short and make sure you are only asking essential questions. People are more likely to complete a 10-question survey vs a 3 page repetitive one

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    Laura Apel
    Events Manager
    CDLLifeUnited States
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  • 7.  RE: Tips to create the different kind of Survey Questions

    User Group Member
    Posted 24 days ago
    Hi Megha!

    • Which of the above type you use the most while creating your surveys? I don't personally create surveys in my role
    • Share your most-used tip/hack when you create a survey? Graphs are a great way to look and compare results in a high level overview 


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    Katie Dreifus
    Registration Manager
    PwC Management Services LPUnited States
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  • 8.  RE: Tips to create the different kind of Survey Questions

    User Group Member
    Posted 16 days ago
    • Which of the above type you use the most while creating your surveys? 
    • Share your most-used tip/hack when you create a survey 

    I like to use multiple-choice and interval scale questions most to make it easier for survey takers to respond.
    Keep the survey brief and to the point, should take no more than 5 minutes MAX to complete (preferably shorter).

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    Bouran Qaddumi
    Sr. Manager, Training
    Church's Chicken
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  • 9.  RE: Tips to create the different kind of Survey Questions

    Posted 11 days ago
    • Which of the above type you use the most while creating your surveys? - open ended questions 
    • Share your most-used tip/hack when you create a survey - I like to copy previous surveys but adjust the language on the questions we didn't get a lot of feedback from. 


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    Justina Hulen
    Events director
    RSLC
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  • 10.  RE: Tips to create the different kind of Survey Questions

    Posted 8 days ago
    • Which of the above type you use the most while creating your surveys? Multiple choice questions because attendees can easily give a quick answer and are more likely to respond.
    • Share your most-used tip/hack when you create a survey. Don't make the survey too long! I think around 5-7 questions is the sweet spot to keep respondents engaged and don't exhaust them, which will make them less likely to complete the survey. 


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    Carli Thomas
    Event Technology Manager
    FIRSTUnited States
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  • 11.  RE: Tips to create the different kind of Survey Questions

    User Group Member
    Posted 7 days ago
    • Which of the above type you use the most while creating your surveys?  Open-ended and multiple choice
    • Share your most-used tip/hack when you create a survey : Stick to under 5 questions, if more, I try to put less than 3 questions to each page


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    Rebecca Quinn
    Corporate Events Manager
    Uber Freight US LLCUnited States
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