Open Forum

Welcome to the Cvent Community! It's time to kickstart the next edition of the Tip of the Week discussion!  Invitations set the tone for any event. But how do you craft an event invitation that gets your guests excited to say "yes" to attending? 

Personalized Greeting 

It's a small detail, and yet, surprising how many event invitations come across one's inbox without a hint of pleasantry. 

Front-and-Center Value Proposition 

Highlight your value proposition. If recipients can't immediately see the value of your event, will they even care to know when it's taking place? Unlikely. 

Clear Call-to-Action That Inspires Action 

CTAs should welcome action without being pushy. Rather than the tired old standbys, try something like: 

• Save me a seat!
• Avoid the FOMO: Click here
• The unforgettable awaits!
• I'm sold – sign me up! 

Flaunt What Sets Your Event Apart  

For example, if you have an amazing lineup of speakers and your event is the only one of its kind that offers attendees an opportunity to earn a certification, you'll want to highlight both of those elements.  

Such elements might include: 

• Training and certification opportunities
• Interactive sessions
• Networking opportunities
• Awards
• Workshop with professionals 

Insert a Sense of Urgency 

As all marketers know, urgency sells. You can create urgency with phrases like: 

• This event is selling out fast!
• Don't miss this opportunity!
• The countdown begins…
• Take advantage of our early bird prices while you still can!
• It's not too late to get a great deal on registration! 

Offer Incentives to Attend 

What do people love more than free stuff? Free stuff they win! Prizes can include free branded swag, access to VIP events, gift cards, vouchers for local establishments at your destination… the possibilities are endless! 

Let Your Fans Do the Talking 

Leveraging testimonials from past attendees or brand loyalists can not only lend credibility to your event and brand, but also might entice new invitees to dig deeper into your event and ultimately register. 

Catch the Eye with Photographic Evidence 

Sometimes, a killer photo from a past event or an image that makes your venue shine can sway someone into at least learning more about your event.  

Create Cohesive, Branded Communications 

Ensure your email's design mirrors the event website to create a unified, seamless user experience that doesn't leave recipients going "HUH?!" when they follow your CTA link. 

Questions for you -