I sometimes look at my email reports and for the ones that did not open the email I email personally. Very frustrating that so many emails end in spam. Even my own addressed to me are buried in spam. Doesn't matter that I have Outlook set to accept all email using the planner address. In my online confirmations I include, check your spam folder.
Jack of all trades. Master of none.
Original Message:
Sent: 03-10-2023 10:03
From: Jill Campbell
Subject: Your Guide to Event Communication
The hardest part with email communications through Cvent for me isn't the content but that many of our communications are blocked or go into spam. We can ask companies to whitelist Cvent and all of their domains and IP addresses but many don't want to do it. So, as a work-around for emails to certain companies that we know are blocked, we add an email address field to our invitee template called "Internal email to copy" so that person can forward the email to the invitee. While it isn't perfect and includes manually forwarding emails, it does appear to work. On large events, this can be a lot of man hours forwarding all event related emails.
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Jill Campbell
Cvent Specialist
Chubb INA Holdings IncUnited States
Original Message:
Sent: 03-08-2023 12:53
From: Megha Jetley
Subject: Your Guide to Event Communication
Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! In the world of B2B events, effective communication is the name of the game. Any breakdown can lead to issues that can potentially impact your future events.
Every event has three key stages: before, during, and after. Effective communication throughout each step helps to create a comprehensive and impactful experience for everyone involved.
Information to Communicate Before the Event
Your per-event communication should cover the following essentials:
- Presenter Information
- Event Schedule
- Communication Channels
- Food and Beverage Arrangements
Pre-Event Communication Tools
Technology has made pre-event communication easy and reliable. Consider the following options for your event communication strategies leading up to your event:
- Event Website
- Email Marketing
- Social Media
- Mobile Event App
- During the Event
Information to Communicate During the Event
When the day of your event finally arrives, effective communication remains just as crucial, although it takes on a slightly different form. As attendees and staff navigate the event, they will have questions and concerns that must be addressed promptly. Delayed responses can quickly lead to frustration and may even impact your event's success.
Communication Tools to Use During the Event
Here are some helpful event communication tools you can utilize during your event.
- Mobile Event App
- Live Polling
- Push Notifications
- Social Media
- After the Event
One of the most important things to do after the event is over is to thank everyone involved in your event's success, including your event team, vendors, and attendees.
Communication Tools to Use After the Event
After your event, there are various tools that you can utilize to communicate with your attendees and gather valuable feedback.
- Post-Event Survey Feedback
- Email Marketing Follow-Up
Read in Detail: The Ultimate Guide to Event Communication
Questions for you:
- Which communication channel do you use most often when planning your event?
- Share your best hack that always works for you when you plan your event communication.
As always, feel free to drop your suggestions in the comment section below!
#CventTip
#Creating/ManagingEvents
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Megha Jetley
Assistant Manager
Cvent Marketing Department
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