eMarketing Learning Center

eMarketing
Learning Center

Target your messaging and engage your contacts with eMarketing.

Communicate and market to your audience outside of and beyond just event related messaging and marketing. A more targeted message coupled with robust reporting and metrics results in more successful campaigns - higher open rates, a deeply engaged audience and the most powerful message.

Explore eMarketing resources

Getting started

Welcome to eMarketing! We’re excited to get started and help launch your event.

Recommended training

Learn to create weblinks, manage emails, and manage marketing for your event. Effortlessly create professional-looking emails using the Cvent Email Designer and customize these emails using data tags.

Popular topics

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Setup

Create an eMarketing Email
Create Email Templates
Create Email Campaigns
Update Default Settings
Test an eMarketing Email

Sending emails

Schedule Emails
Manually Send Emails
How Many Emails Sent
Cancel Scheduled Email
How to Avoid Spam Folder

Reporting

Running Reports
Track Clicks - Event Emails
Track Clicks - Survey Emails
Why is email data missing?
Create Distribution Lists

Email designer

Tips for Designing an HTML Email
Centering Tables
Reverting an Image to Its Original Size
Translating
Webpage Version of Email
Plain Text Email

Adding to emails

Adding a Sign Up Page
Adding a Forwarding Page
Adding a Manage Profile Page
Adding Bullets in the HTML Editor
Adding Table Borders
DKIM Signing

FAQ

Email Marked as Spam
Email not delivered?
Clean List of Emails
Campaign/Non-Campaign
What are distribution lists?
Fix Error Message

Join the conversation

eMarketing discussions

  • Sabre Integration

    Posted by: Angela Maes, 06-25-2026 16:25
    Discussion

    We have Sabre and Cvent integration. We are testing multipax records but they are not moving into Cvent. Please advise what format we would use in Sabre to make this work. #AbstractManagement #AccessPortal ...

  • Sabre Integration

    Posted by: Angela Maes, 06-25-2026 16:25
    Discussion Thread

  • Hi Isabel- We use the agenda at a glance on the website prior to registration. However, if you absolutely need to have the location, have you considered session custom fields? That way you can still ...

  • Good morning! I know you can restrict session visibility based on the registration types and audience segments. That can be the work around to not letting the general public see the agenda items - the ...

  • Hi everyone! We are organizing a scientific conference that is composed of many sessions across a huge conference hotel. I would love to use the sessions' location to specify the specific rooms in which ...

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Product news

Subscribe to product updates to stay up to date on product enhancements and new features available.

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Submit a product idea

Submit and vote on fresh product ideas and enhancements to help drive the future of Cvent and power your virtual, hybrid, and in-person event programs. We look forward to hearing your feedback!

Submit an eMarketing idea

Beta Program Opportunities

Cvent's Beta Programs let you try new features early and shape the final product with your feedback. Join us to influence future product developments.

Join upcoming Beta Programs

Customer story


Wisconsin Bankers Association

The platform also allowed the WBA to automate email marketing through Cvent’s eMarketing tool, meaning all emails are now automated and tracked.

See full customer story