eMarketing Learning Center

eMarketing
Learning Center

Target your messaging and engage your contacts with eMarketing.

Communicate and market to your audience outside of and beyond just event related messaging and marketing. A more targeted message coupled with robust reporting and metrics results in more successful campaigns - higher open rates, a deeply engaged audience and the most powerful message.

Explore eMarketing resources

Getting started

Welcome to eMarketing! We’re excited to get started and help launch your event.

Recommended training

Learn to create weblinks, manage emails, and manage marketing for your event. Effortlessly create professional-looking emails using the Cvent Email Designer and customize these emails using data tags.

Popular topics

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Setup

Create an eMarketing Email
Create Email Templates
Create Email Campaigns
Update Default Settings
Test an eMarketing Email

Sending emails

Schedule Emails
Manually Send Emails
How Many Emails Sent
Cancel Scheduled Email
How to Avoid Spam Folder

Reporting

Running Reports
Track Clicks - Event Emails
Track Clicks - Survey Emails
Why is email data missing?
Create Distribution Lists

Email designer

Tips for Designing an HTML Email
Centering Tables
Reverting an Image to Its Original Size
Translating
Webpage Version of Email
Plain Text Email

Adding to emails

Adding a Sign Up Page
Adding a Forwarding Page
Adding a Manage Profile Page
Adding Bullets in the HTML Editor
Adding Table Borders
DKIM Signing

FAQ

Email Marked as Spam
Email not delivered?
Clean List of Emails
Campaign/Non-Campaign
What are distribution lists?
Fix Error Message

Join the conversation

eMarketing discussions

  • Speaker Graphic for Social Media

    Posted by: Sarah Strang, 12-04-2025 11:53
    Discussion

    Hi there. Many platforms have an option to create a speaker graphic for a social media post to share that they are speaking at the conference and encourage others to register. Where can I find this on ...

  • Speaker Graphic for Social Media

    Posted by: Sarah Strang, 12-04-2025 11:53
    Discussion Thread

  • Hyphenated words in emails

    Posted by: Denise Behlmann, 10-20-2025 10:25
    Discussion Thread

  • RE: Lines through emailers

    Posted by: Lauren Becker, 09-10-2025 08:51
    Discussion

    Same! I've even seen the lines go through QR codes. I figured it was just a new quirk with Outlook 365, similar to how all left-aligned text is now justified when it's supposed to be just left-aligned ...

  • RE: Lines through emailers

    Posted by: Kim Abbott, 09-09-2025 14:53
    Discussion

    Ditto, but usually through the registration button or custom links! Here, we saw lines through images. ------------------------------ Kim Abbott [Designation] North Carolina Electric ...

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Product news

Subscribe to product updates to stay up to date on product enhancements and new features available.

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Submit a product idea

Submit and vote on fresh product ideas and enhancements to help drive the future of Cvent and power your virtual, hybrid, and in-person event programs. We look forward to hearing your feedback!

Submit an eMarketing idea

Beta Program Opportunities

Cvent's Beta Programs let you try new features early and shape the final product with your feedback. Join us to influence future product developments.

Join upcoming Beta Programs

Customer story


Wisconsin Bankers Association

The platform also allowed the WBA to automate email marketing through Cvent’s eMarketing tool, meaning all emails are now automated and tracked.

See full customer story