Attendee Engagement
Learning Center

Best Practices: Driving and Measuring Attendee Engagement

By prioritizing attendee engagement throughout all stages, customizing strategies based on different meeting types, and leveraging data to drive decision-making, organizers can create personalized experiences, increase attendance rates, and successfully achieve their desired outcomes.

Explore attendee engagement resources

Getting started

How Cvent Powers Your Networking Events
How Attendee Engagement Contributes to Event Program Outcomes
Leveraging an Integrated Tech Stack for Better Customer Insights
Why Belonging is the New Currency of Business
Event Engagement Ideas to Wow Your Attendees
Crafting Compelling Event Descriptions: A Guide for Event Planners
Program Maturity Levels for Attendee Engagement

Top three tips

1. Consider attendee engagement from two perspectives: the attendee experience and the data analysis. How are you actively engaging your attendees, and how do you measure their engagement?

2. Understand your entire event program to inform your engagement strategy and set goals based on different meeting types.

3. Recognize that attendee engagement begins before the event and extends beyond its conclusion, ensuring a continuous connection and fostering ongoing participation.

Additional resources

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Total event program

Engagement Through Your Event Program
The Definitive Guide to Event Types
Complete Solution for Event Success
Build Your Event Program

Driving attendee engagement

Attendee Engagement by Event Type
Dialing Up Your Event Engagement
Tips for Engaging Attendees
Engaging Meeting Icebreakers

Measuring attendee engagement

The Attendee Hub Metrics Master List
Your Guide to Running Reports in Cvent
Using Engagement Scoring
Essential Event App Features

Elevating attendee engagement

Use Gamification to Energize & Motivate Your Attendees
Online Survey Best Practices: Tips for Effective Surveys
Strategies for Exceptional Event Experiences
Getting Buy-in, Budget, and Executing Epic Event Engagement Activations

Creating inclusive event experiences

No Attendee Left Behind: Making Events Accessible to All
The Power of Inclusion: Transforming Events Through Accessibility
How to Create an Experience That Includes Everyone
Inside the Minds of Event Attendees

Customer stories

Lincoln International

With the ability to access their appointment scheduler directly from within the Attendee Hub, attendees never had to leave the platform. This ensured continued engagement with the event itself rather than taking them out to a separate platform.

See full customer story

AMD

Engagement features like integrated chat, live Q&A, and polling ensured attendees felt connected throughout the conference. In fact, sales team members could chat directly with attendees in addition to meeting via embedded collaborative video through exhibitor booths.