Integrations Strategy Learning Center

Integrations Strategy Learning Center

Connect your event data.

Link event data with your marketing, sales, and other systems to build more relevant audience experiences. Learn how to use connected data to improve targeting and measure the impact of your event program.

Explore integrations strategy resources

Getting started

Cvent Integrations Overview
Why Tech Integrations are Critical to Your Event Success
What role do integrations play in a best-in-class events program?
How do you think about your marketing tech stack?
Connect Cvent with Your Other Systems
Program Maturity Levels for Integrations

Top three tips


1. Ensure that your integration projects are aligned with your business goals to demonstrate their impact and value.

2. Engage IT resources early in the integration process to guarantee a seamless implementation and mitigate any potential issues.

3. Plan for the long-term and designate a responsible party for maintaining the integrations to ensure their continued success and optimal performance.

Additional resources

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API integrations

What can Cvent's API do?
Use an API to Integrate with Cvent

Virtual event integrations

Integrations & Engagement Strategies
Web Conferencing Integration

Card integrations

Cvent & Citi Commercial Cards
CitiCard Integration Demo Video
American Express Budget

Connect Cvent with your other systems

Available Integrations in Cvent App Marketplace
Developer Hub for Your Tech team
Cvent Integration Hub: Marketing Automation Systems
What integrations are available for Event?
What integrations are available for the Supplier Network?
What integrations are available for Surveys?

Marketing integrations

Getting Started with Marketo
Unleashing the Power of the Dynamic Duo
Marketo Demo Video
Complete Guide to Integrating with Eloqua
Eloqua Demo Video
Maximizing Your Sales & Marketing Integrations

Customer stories


CAIS

“Before we started working with Cvent, we had no track record of what we were doing. By involving Cvent, we were really able to ramp up what we were doing at scale, and map everything back into Salesforce to better track the attendee journey.”

Andrew DePaul, Senior Vice President of Digital Marketing

See full customer story


Harnessing Actionable Insights to Prove Event ROI

Hear from Cvent customers across industries how they're using MarTech and other platform integrations with Cvent. Get real insights into how these organizations use these seamless integrations to capture and harness data so they can better prove ROI while fueling business growth.

See more customer stories