Thanks Danni,
I think it's difficult to find the fine line between in-person and virtually-only events and we all have to find a way to shift to this new process or at least to a hybrid version.
- Attendance is for sure one - in-person attendance might be low right now due to COVID, travel restrictions or Budget cuts but if you are hosting a virtual event, you can drive attendance to a larger number as people don't have to travel and you can reach a broader market
- Personal engagement is another one - in-person will be an easy one, as you can set up events to mingle, breakout sessions, etc. but you might have to adjust if hosting a virtual event, as there is to think about how you can manage the same/similar events and you are not there in-person
- Profit could be one - you have to consider the cost for an in-person event (registration cost, venue, F&B, hotel, transportation, etc.). For the virtual event, you could get away with lower registration cost, no F&B cost, however you need to consider a potential higher cost for AV requirements
Andrea
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Andrea Timbes
CRM Administrator & Lead Catcher
Visit Fort Worth
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Original Message:
Sent: 09-21-2020 11:07
From: Danielle Czark
Subject: Introducing Cvent's "Huddle of the Week" Series Kickoff!
Hello and happy start to a new week! In our continued times of social distancing, we understand building a sense of community is more important than ever. To provide you an always-on space to network and engage with your peers, we are launching the first of our new weekly series, Huddle of the Week. Every Monday, the Cvent Community Team will post one discussion question focused on the event and hospitality industries, overall best practices, and adapting to the times we are in to be successful and support one another.
Our first discussion question this week is: What are the differences in KPI analysis between in-person and virtual-only events? Have the goalposts shifted in terms of what is deemed "successful"?
Please reply with your thoughts/ideas/responses. You can also ask additional questions or share your own experiences based on other users' responses. Initial thoughts can spark more ideas, so be sure to share your insights, even if you don't have direct experience. If you agree with other users' replies or found it helpful, be sure to click the Recommend this Item button.
Please let us know if you have any questions or feedback on our new series! #HuddleoftheWeek #VoiceIt
#Miscellaneous
#ManagingVirtualEvents
#ExecutingStrategicMeetingsManagement
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Danni Czark
Senior Associate, Online Community Marketing
Cvent
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