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  • 1.  Click-Tracking Reports

    Posted 09-13-2016 09:39
    Is there additional information on click-track reporting? I'm looking for more information on how to run reports/explanation of reports and if it's possible to do cross event reports with click-tracking?


  • 2.  RE: Click-Tracking Reports

    Posted 09-26-2016 11:06
    Hi Sara,
    Click tracking must be enabled on the email level within its settings. Once enabled, you can track how many clicks were performed on the links within the email.

    There are 6 standard event level reports, 5 eMarketing level reports in that module, and 8 in the Survey/Inquisium module. 

    Here is a brief explanation of some of the fields in these reports:

    1. Total Clicks: Shows the toal number of clicks by the invitees in an email
    2. Average Clicks: This shows the Total Clicks divided by number of emails opened
    3. Messages Clicked: Total numbe rof unique clicks
    4. Click-Through rate: Unique Clicks divided by number of emails opened.

    Here's an article with more information (https://app.cvent.com/Subscribers/Account/default.aspx?page=BE132BFF-ADD3-41F2-BCC9-4DBCE592E47E&targetPath=apex/CommunityArticle?id=000002711&Lang=en_US).

     I hope this helps!