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  • 1.  Are you capturing the event data correctly to drive maximum value?

    Cvent Staff
    Posted 03-23-2022 12:33
    Edited by Ridhima Krishan 03-25-2022 07:01
    Hi everyone! Mid-week has arrived and so has this week's Tip of the Week post!

    All the planners and marketers in this forum will agree that – analytics and data are the new gold. As far as your event business goals are concerned, nothing beats the importance of automating the data capturing process to ensure accuracy. With the right technology in place, you can turn data into measurable value and unlock the promise of event-driven marketing!

    This is where Cvent can help you succeed in the modern era by providing integrations that get your event and attendee data quickly and easily into systems like Marketo and Salesforce. There, you can use it to build relationships and generate revenue.

    Let's look at some quick steps that can help you transform your data into measurable values:

    1. Figure out what you want to accomplish with your data first:

    • What do you hope to learn? Where will this insight lead your organization? Data for data's sake is worthless-you need a clear, actionable goal to turn data into dollars or any other type of measurable outcome.
    2. Identify what data you need to accomplish your goal:
    • Start by thinking about all the sources of information that could help you understand what happened at your event. What did people do when they got there? What was their experience? What were their interactions with your company? Which pieces of data are most relevant to your goal, and which sources yield the best quality information?
    • Keep in mind that data is not limited to during your event. Consider capturing data for your Total Event Program so that you have a complete data picture that includes engagement before, during, after, and between events. One such tool that can help you achieve this is ENGAGEMENT SCORE™ which allows you to qualify and attribute scores to attendees based on their unique set of event activities! 
    3. Map out what you currently do to capture event data:
    • Think about how this data is stored and whether it's accessible in a way that will make it easy for you to use. You should also consider what you do to activate event data-how are insights turned into action?
    4. Contrast your current approach with the results you want:
    • What's the best way to answer your most important questions? How confident are you in the data you currently have? What are the potential risks of not using data at all? Are you creating extra work by housing data in multiple systems?
    5. Select technology that will help you accomplish your goals:

    Questions for you:
    • How has Cvent improved data capture for you?
    • Do you have any data capture hacks using Cvent tools that you'd like to suggest to other members?

    Looking to stay up-to-date with the latest product innovations? Watch our Quarterly Product Update webinar to hear about the recent enhancements to the Cvent product suite and more! Register Today!

    As always, please feel free to share your expert opinions in the comment section below! #CventTip

    Megan Clark
    Assistant Team Lead, Online Community Marketing

  • 2.  RE: Are you capturing the event data correctly to drive maximum value?

    Community MVP
    Posted 03-29-2022 14:16
    Cvent has helped a lot with accurate session and conference attendance now that we use OnArrival! We do accreditation so this is a metric we absolutely need to have as accurate as possible. A hack would be to play with using both event-level and session-level credits to get the right number of credits per attendee at the end of the event. We also filter our credit report to only show the registration types that need the credit information (removing exhibitors, staff, and presenters).

    Béline FALZON
    Conference Program Specialist II
    California Teachers Association

  • 3.  RE: Are you capturing the event data correctly to drive maximum value?

    Community MVP
    Posted 03-30-2022 09:45
    Thanks for the tips! 
    We use attendee engagement data and poll question data to better define marketing personas for future targeting. 

    Like Beline, we also provide continuing education credit, so it is imperative that we are able to track the amount of time they attended, and all their poll answers. We previously used Zoom and were able to capture it all in Zoom, but now that we have converted to Attendee Hub, we don't have to pull stats from two different places!

    Lori Wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.

  • 4.  RE: Are you capturing the event data correctly to drive maximum value?

    User Group Member
    Posted 06-07-2022 15:09
    • How has Cvent improved data capture for you?
      • Cvent has made it much easier to cross report data in our surveys. As an accredited educational provider, we need to provide data reports across multiple events. With the cross reporting feature, we can do this just by selecting which surveys to include instead of having to manually compile reports as we did in the past.
    • Do you have any data capture hacks using Cvent tools that you'd like to suggest to other members?
      • If sending surveys to past attendees, link the survey to the event and avoid extra manual processes. The system will move over attendees for you and auto-populate any data you allow it. This will make reporting down the line much simpler.

    Sara Garcia
    Meeting & Events Logistics Manager
    Meetings Events & Conference CoordinatorsUnited States