Hi Maly,
It's already tough to convince attendee to attend a physical exhibit hall, and doing so in a virtual setting is even harder. I agree with you that the virtual booth experience is not a very successful one for events where the focus isn't on shopping for products or services. One thing that helps is to incentivize attendees with participation points, "door prizes," that kind of thing. If the exhibitors are the ones providing the prizes, that can be a low-cost solutions.
Other low-cost solutions would include:
- allow your exhibitors to make a two-minute pitch before or after a session
- have your exhibitors sponsor networking or game sessions that are attractive to attendees
Cheers,
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Béline FALZON
Conference Program Specialist II
California Teachers Association
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Original Message:
Sent: 09-29-2020 08:55
From: Maly De Jesus
Subject: Exhibit & Sponsorship Opportunities for virtual events
Hello,
Our company is considering hosting a virtual event and wanted to see what those of you that have already had a virtual event recommend as far as exhibit/ sponsorship options. Just for context, we are a small non-profit and our market cannot afford high ticket items.
Additionally, are you able to elaborate on what creative ideas you incorporated in order to gauge attendee engagement. I for one am a little skeptical about the virtual booth experience, so curious to hear if any of you had luck bringing value to your virtual exhibitors and sponsors.
Thanks in advance!
#ManagingVirtualEvents
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Maly De Jesus
Exhibits & Sponsorship Coordinator
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