Hi Andrea,
It's true that the bar has been raised quite high when it comes to webinars since March 2020! Our best practices to get our content to shine are as follows:
- assign a dedicated tech resource to your session. Somebody who's there to launch polls, moderate the Q&A, set the stage, etc.
- have the tech resource and presenter(s) practice ahead of time. Who will be doing what? Review the timing to avoid dead air.
- make use of every feature, even the ones you think are gimmicky, like the reactions. In a one-to-wany webinar, a quick request for thumbs up or down is a great way to get a feel for the room, and keep the audience engaged.
- keep it short!
Best,
------------------------------
Béline FALZON
Conference Program Specialist II
California Teachers Association
------------------------------
Original Message:
Sent: 10-18-2021 10:34
From: Andrea Zobens
Subject: What's your secret to successful webinars in today's environment?
Hello community members! I'm excited to kick off the next Huddle of the Week discussion. Last week we focused on a common event type for many of you – internal companywide and sales kickoff events. Another common event type, even prior to the pandemic and the shift to virtual, are webinars. However, we know that due to almost all other events also being virtual, your standard webinar format or process likely has shifted, too.
The environment we've been in for the last year and a half has taught us to get creative, try new things, and switch out old processes that could be improved. We also have expanded and improved much of our event technology and our virtual experiences overall. Considering how much you have learned about virtual events, let's discuss how that's impacting your webinar approach:
- What's your secret to successful webinars in today's environment?
- What makes your webinar stand out amongst the competition or industry?
Let us know your thoughts and ideas below! #HuddleoftheWeek #VoiceIt
#ManagingVirtualEvents
------------------------------
Andrea Zobens
Online Community Manager, Cvent
------------------------------