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  • 1.  Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Cvent Staff
    Posted 11-29-2021 11:19
    Edited by Megha Jetley 11-29-2021 11:22
    Hello all! It's time to kick off the next edition of the Huddle of the Week

    The flexibility of being able to attend an event either in-person or virtually has made hybrid events a win-win for both the audience and planner. Now that hybrid events look like they are here to stay, planners are working to identify how much these events should cost so they can price event registration accordingly. However, hosting both virtual and in-person events together doesn't mean that costs are automatically doubled.

    With this thought in mind, let's hear from the event professionals and marketers, about: 
    • How do you price both the components of a hybrid event – in-person and virtual? 
    • How do you prioritize the virtual and in-person event elements while pricing tickets for both?

    Let us know your thoughts below! #HuddleoftheWeek #VoiceIt​​
    #ManagingVirtualEvents
    #PromotingYourEvent

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    Ridhima Krishan
    Sr. Associate, Customer Marketing
    Cvent
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  • 2.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Posted 11-30-2021 15:34
    With this thought in mind, let's hear from the event professionals and marketers, about: 
    • How do you price both the components of a hybrid event – in-person and virtual? we treat our events as two separate "full virtual" "full in person" and then figure out what overlaps to reduce cost and what falls outside after we do a step-by-step walk through of every component of the event.
    • How do you prioritize the virtual and in-person event elements while pricing tickets for both? We don't charge for any events we host so its hard for me to answer this one!


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    Rachel
    NJ
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  • 3.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Posted 12-01-2021 08:15
    • How do you price both the components of a hybrid event – in-person and virtual? We forecast the cost of each as seperate events. Like Rachel Sigley, we see the overlaping elements of the event and reduce cost by the duplicated efforts.
    • How do you prioritize the virtual and in-person event elements while pricing tickets for both? Most of our events are hosted.


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    Mary Ann Hall
    Events Specialst
    Federal Reserve System
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  • 4.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Posted 12-02-2021 10:55
    • How do you price both the components of a hybrid event – in-person and virtual? in-person pricing strategy is the same (factoring in the additional costs), and the virtual component is low enough to drive interest but at a point that covers costs of technology, speakers time, etc. and maintains engagements. We haven't started charging for virtual yet, but should we consider it, we'd probably keep the prices super low to start and drive interest
    • How do you prioritize the virtual and in-person event elements while pricing tickets for both? the goal is to make it meaningful for both types of participants, I imagine you would focus on prioritizing the "high ticket" elements (ex. keynote)


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    Bouran Qaddumi
    National Field Trainer
    Cajun Operating Company d/b/a Church's Chicken
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  • 5.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Posted 12-03-2021 04:36
    We are not charging for our events.

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    Maria Pedrosa
    EMEA Event Manager
    W.L. Gore & Associates
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  • 6.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Community MVP
    Posted 12-03-2021 10:21
    Easy question for me... we don't charge for our events ;)

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    Lori Wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.
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  • 7.  RE: Hybrid events - how do you set your pricing for in-person vs virtual event components?

    Community MVP
    Posted 12-09-2021 13:58
    Hi Ridhima, 

    Our virtual events are always free, so the value proposition of the in-person event needs to be the more powerful one. I think we can achieve that goal by having hands-on learning, and actual networking, in a way that is difficult if not impossible to mimic online. 

    Best,

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    Béline FALZON
    Conference Program Specialist II
    California Teachers Association
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