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  • 1.  How to drive value for sponsors during hybrid events?

    Cvent Staff
    Posted 01-10-2022 11:21
    Edited by Ridhima Krishan 01-10-2022 11:21
    Hi everyone, we are back with the next edition of the Huddle of the Week discussion! 

    It's no secret that getting event sponsorship is a continuous pain point irrespective of the nature of your event. Now with hybrid events gaining more and more attention – the lead generation opportunities have increased for sponsors by leaps and bounds. Event professionals have started figuring out more creative ways to tailor sponsorships for in-person and remote experiences in order to provide more valuable engagement and ROI to the sponsors.

    So, in today's discussion, let's hear your thoughts on the questions below –
    • What are some of your key focus areas to get sponsors on board for your hybrid event?
    • How do you ensure that sponsors get the maximum results out of your hybrid event?

    We would love to know your thoughts in the comment section below! #HuddleoftheWeek #VoiceIt​​
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    Ridhima Krishan
    Sr. Associate, Customer Marketing
    Cvent
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  • 2.  RE: How to drive value for sponsors during hybrid events?

    User Group Member
    Posted 01-12-2022 08:24
    So, in today's discussion, let's hear your thoughts on the questions below –
    • What are some of your key focus areas to get sponsors on board for your hybrid event? Have a range of strong content sessions that sponsors can associate easily with.  
    • How do you ensure that sponsors get the maximum results out of your hybrid event? Make your events memorable, sponsor branded give-a-ways, and customize your sponsorship opportunities to fit your business/marketing needs. 


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    Mary Ann Hall
    Event Specialist
    Federal Reserve System
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  • 3.  RE: How to drive value for sponsors during hybrid events?

    User Group Member
    Posted 01-14-2022 08:22
    • What are some of your key focus areas to get sponsors on board for your hybrid event?
    • Content that is relevant to the growth of the business and is related to our sponsors; for example, how certain sponsors may tie in to certain company initiatives
    • How do you ensure that sponsors get the maximum results out of your hybrid event?
    • Give them opportunities to network, demo, and create connections with attendees, as well as plenty of opportunities to advertise


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    Bouran Qaddumi
    Sr Manager, Training
    Cajun Operating Company d/b/a Church's Chicken
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  • 4.  RE: How to drive value for sponsors during hybrid events?

    User Group Member
    Posted 01-18-2022 10:00
    • What are some of your key focus areas to get sponsors on board for your hybrid event? Ensure strong content and speakers to draw a good audience, offer competitive sponsorship packages, focus on quality sponsors and don't saturate your event with too many sponsors
    • How do you ensure that sponsors get the maximum results out of your hybrid event? Make sure you're going after sponsors that really connect with the audience you're getting, enable them to have an opportunity to present or tie back into the sessions, offer ample time in your agenda for a chance to stop by a sponsor booth if applicable


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    Rachel
    NJ
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  • 5.  RE: How to drive value for sponsors during hybrid events?

    Posted 01-20-2022 10:08
    • What are some of your key focus areas to get sponsors on board for your hybrid event?
      • Showing the benefit of their sponsorship: leads, and brand exposure
    • How do you ensure that sponsors get the maximum results out of your hybrid event?
      • Making sure they understand how their participation works in a hybrid world. Post event reporting is key.


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    Beth Vriesen
    Corp Events Registration Administrator
    Associated Bank Corporation
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  • 6.  RE: How to drive value for sponsors during hybrid events?

    Posted 01-21-2022 05:20
    • What are some of your key focus areas to get sponsors on board for your hybrid event?
      • Showing them the amount of exposure (audience/marketability) 
    • How do you ensure that sponsors get the maximum results out of your hybrid event?
      • Showing them quantifiable results through reporting 


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    Olivia Popofski
    Event Coordination Specialist
    The Manufacturers Life Insurance Company("Manulife")
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  • 7.  RE: How to drive value for sponsors during hybrid events?

    Community MVP
    Posted 01-31-2022 09:32
    Easy question to answer - we do not currently have sponsors for our events (nor are we considering changing that model).

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    Lori Wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.
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