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  • 1.  SPAM Filters affecting promoting your event? Anyone have a fix?

    Posted 07-10-2019 14:21
    HI, I wanted to open a discussion to see if people have any best practices to creating emails in FLEX to help keep them out of our customers SPAM filters. I feel like this year a lot of my emails are getting lost in my customers SPAM filters and our registrations numbers are suffering. It's not feasible for me to contact thousands of companies IT teams to white list our emails. So, I'm wondering if there's a way to build the email differently. Any insight would be super helpful!
    #Flex-Creating/ManagingEvents
    #PromotingYourEvent

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    Nathalie Oehlers
    Corporate Customer Experience Specialist
    Direct Supply
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  • 2.  RE: SPAM Filters affecting promoting your event? Anyone have a fix?

    Community MVP
    Posted 07-11-2019 11:39
    We have the same problem from even our classic events. Are you using generic email addresses? We have had to start sending invites for some of our clients using their domains or emails because it reduces this but doesn't completely fix the problem.

    The other problem that you have is that companies are starting to make significant changes to their internal firewalls and spam filters and this also affects us a event planners. :-(

    Good luck and let us know if you find a better solution.

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    Lindsay Buchanan
    Manager, Meetings, Association Management, and Groups
    Travelink
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  • 3.  RE: SPAM Filters affecting promoting your event? Anyone have a fix?

    Community MVP
    Posted 07-11-2019 18:47
    My company recently implemented a new email newsletter system. They decided to go with a "no reply" and other generic email address from the newsletter hosting company. We have significant block rates. 

    Like @Lindsay Buchanon, I recommend using an email domain from the company that is sending the invitations, even if it is "EventsTeam@companydomain.com." ​

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    Brenda Ainsburg
    Channel Program Manager
    brenda.ainsburg@siemens.com
    Siemens Aktiengesellschaft
    United States
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  • 4.  RE: SPAM Filters affecting promoting your event? Anyone have a fix?

    Community MVP
    Posted 07-12-2019 21:06
    Edited by Steven Schlossman 07-12-2019 21:08
    I think much of the problem is due to DMARC.

    Essentially we are all using email addresses that don't originate from our own mail server.
    We send the email and the receiving server sees that it is from cvent.
    They don't like that.

    Companies like MagnetMail and ConstantContact can deliver email, so it is possible.

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    Steven Schlossman
    Jack of all trades. Master of none.
    BMW Car Club of America
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